Our fearless leader, Chris has close to 2 decades of market research experience. As well as being a Qualified Practicing Market Researcher, he’s also produced fantastic results for many of the world’s leading FMCG brands with his fresh thinking and commitment to excellence. Full of drive, good
Becky joined the world of research 13 years ago in the UK, before moving to Sydney 10 years ago. She has experience from various local and global agencies across a wide range of brands and markets, from FMCG to services and media. Becky enjoys managing projects from end-to-end to ensure the clients’ needs are at the heart of the entire project. She has a particular passion for segmentations, usage and attitude, brand positioning, concept and offer testing, and market opportunity studies.
An enthusiastic and skilled marketer, Sarah moved to Australia from the UK 2 years ago and brings a raft of experience from working with international brands such as QBE Insurance and General Motors. Sarah has an ability to hone in on a client’s requirements, uncover compelling insights, and turn these into engaging, educational messages and experiences for clients. Permanently good-natured, and full of positive energy, Sarah is committed to sharing the PLAY love and in her role, she combines her passions for creativity, strategy, and communication.
Mark has been with PLAY pretty much from the get-go. He leads the Operations team with a unique and creative approach; combining his experience in the hospitality and research industry, with his passion for culinary arts. Having conducted hundreds of projects from complex IHUTs to multi-country CLTs for a range of FMCG products, it’s clear Mark loves a challenge and is committed to delivering an exemplary sensory field experience, every time.
Glenn is experienced in driving tactical and strategic quantitative and qualitative research insights, both client and agency-side, and has worked across a variety of international retail and FMCG brands. He enjoys making sense of consumer choices and experiences, identifying NPD break-throughs, facilitating brand growth and building transactional loyalty by augmenting insights on attitudes, behaviours and consumer mind-sets.
With an eye for detail and a strong academic approach to research, Klara has been working as a qualitative researcher for the past five years at the University of New South Wales. She has experience across a range of both online and offline qualitative methodologies, including in-depth interviews, discussion boards, and group depths. Klara loves to get to the 'why'. She is genuinely captivated by understanding the thoughts, feelings, and motivations of the Australian consumer.
With an innate talent for numbers, Ira joined the research world just over a decade ago as a quantitative researcher, and throughout her career, has
Kristina keeps our Shopper Social community happy and engaged. She is a dedicated content creator; sharing fun and creative ideas for parents and DIY enthusiasts for up-cycling and creating innovative homes and gardens. Having previously developed and implemented Pfizer Pharmaceutical's Community Engagement program across Australia, Kristina has a deep understanding of what it takes to build community engagement and strong member relationships.
Behind every reliable market research agency is someone like
PLAY is a boutique, results-oriented, creative consumer market research agency with a culture of continued improvement, and an unfaltering ‘can do’ attitude.
Our vibrant, passionate team possess diverse experience from both agency and client side, and we have experience (both internationally and locally) in a range of quantitative and qualitative approaches, that drive meaningful insights.
We are agile and innovative in our approach to research; proud to have long-term relationships with our clients, and lucky enough to be located on Sydney’s beautiful northern beaches, Australia.