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retail trends: what does personal customer service mean today?

Personalisation is everywhere in retail today. The pressure is on for retailers to operate with a multi-faceted 'omni-channel mix' of different online...

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shopper research: made in Australia - does anyone really care?

Today it is easier (and often cheaper) than ever before to buy international goods both online and in-store. Faced with endless choices and options, d...

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FMCG trends: the snacking revolution

Snacking has long been a part of most people’s daily lives. The biscuit-in-tea-dunkers. The hummus and carrot stick chompers. The 3pm Coca-Cola guzzle...

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shopper trends: the changing ethnic face of Australia

The latest census found that only slightly more than half of Australia’s residents today have two Australian-born parents and more than one in four Au...

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the PLAY way to partnerships

"Alone we can do so little; together we can do so much." Helen Keller.   As it’s Valentine’s Day today, we thought it fitting to share something which...

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retail trends: leveraging the Chinese 'daigou' shopper opportunity

Australian goods are hot property for Chinese consumers, as growing concerns around product safety and counterfeit items have reduced trust in Chinese...

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FMCG trends: adapting to plant-based consumer demand

It’s January in Australia. What does that mean? Hint: I’m not referring to Australia Day...   It is also ‘Veganuary’. Launched in the UK in 2014, Vega...

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retail trends: toys and games in 2018

The toys and games industry is in a constant state of flux, with manufacturers and retailers striving to find new ways to entertain and educate their ...

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top 3 food & beverage trends for 2018

Amongst the growth of e-commerce and an increasingly ‘customer-first’ in-store experience, consumers today are shopping categories and channels like n...

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packaging research: is seasonal packaging worth it?

In a bid to boost sales and stay relevant, brands are investing more and more in creating seasonal packaging, costing them time, money and lots of cre...

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packaging: the silent salesman

 

Packaging is arguably the most valuable consumer touchpoint; after all, we all judge books by their covers.

 

The risks of poor packaging design are huge, and customer alienation can lead to severe losses in sales.

 

Do you understand the mind of your shopper, and what leads them to purchase? Packaging research is the essential first step in the pack design (or redesign) process.

 

Download our 8 top tips to help you navigate the difficult journey, maximise opportunities and avoid the common pitfalls.

 

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