Various insights into the world of market research. Read, enjoy, comment and let us know if there's something you'd like us to write about.
GLAD WRAP CLINGS TO THE TOP IN PRODUCT TEST
Glad Wrap has been the big winner in the first set of results from Play Market Research, while perception problems are causing otherwise great private label products to languish on the shelves.
Play Market Research's Pop Up Shopper Community is a syndicated product testing platform for FMCG companies. In October, the program tested 20 new and popular products from across leading Australian supermarkets, with the results "surprising to say the least" according to founder, Chris Thomas.
PLAY LAUNCHES NEW FMCG PRODUCT TESTING PLATFORM
After months of planning and testing, we are truly excited to announce the launch of our new syndicated product testing platform for FMCG companies – the POP UP Shopper Community.
Over the past few months, thousands of shoppers across Sydney have signed up to our Community to test new and existing products from categories they regularly buy from. So far, we have tested products from more than 30 different manufacturers, with many more planned for our ongoing product testing program.
11 MOST INNOVATIVE FOOD AND DRINK PACKAGING DESIGNS OF 2014/2015
Have you ever wondered why some brands are more popular than others? The quality of the product is no longer the only factor that will influence sales - marketing plays the leading role.
PLAY LAUNCHES NEW FMCG SHOPPER COMMUNITY
We’ve recently launched our brand spanking new POP-UP Community (that’s Public Opinion @ PLAY). The POP-UP Community consists of main grocery buyers who sign up to give their views on various grocery related topics, and to road test exciting new methodologies for us.
PLAY INTRODUCES NEW SURVEY PLATFORM
Continued improvement is central to PLAY’s philosophy, and we’ve recently migrated to a new survey platform which optimises our surveys to render well on over 6,000 different devices (desktops, laptops, tablets and smartphones).
THE BEGINNERS GUIDE TO: ANIMATED CONCEPT TESTING
So you’ve got an awesome new concept and there’s nothing like it on the market.
Of course once it’s created everyone will ‘get’ it, but how do you ensure your market research respondents will understand it.
40% OF IHUT SURVEYS COMPLETED BY SMARTPHONE
At PLAY we recently conducted an In-home product test for a laundry care client.
To ensure our surveys are user friendly and engaging on all devices, we use survey software which can accurately detect over 6,000 devices.
PLAY: EXCLUSIVE 3D VIRTUAL SHOPPER RESEARCH PARTNERSHIP WITH CONCEPTSAUCE
At PLAY we do a lot of retail, shopper and packaging market research and we often combine our strengths with companies who share our commitment to research improvement.
DOES USING IMPLICIT ASSOCIATIONS IN PACKAGING RESEARCH IMPROVE RESULTS?
A PLAY investigation
At PLAY we have worked on many packaging research projects for large Australian and global brands. Our approach is always to ensure the research is as user-friendly as possible. We do this by creating short, engaging, visual surveys that deliver our clients’ objectives and which are also are fast, fun and easy to complete.
COULD E-CIGARETTES SPELL THE END OF THE AUSTRALIAN TOBACCO INDUSTRY? Download our free report.
Electronic cigarettes are becoming increasingly popular around the world, but here in Australia, there’s still a lot of debate about how best to classify them. Some states want to place the same restrictions on e-cigarettes as those on normal tobacco products.