Over 80% of new products fail. We can help make sure yours isn’t one of them. Our researchers have tested thousands of concepts for leading global manufacturers.
We use innovative, creative and reliable market research techniques to get the feedback our clients need.
If you're launching a new product, or re-launching an existing one, we can help you with everything from idea screening, to releasing your final product into market.
We provide insight and advice regarding your concepts, product design, packaging, key messaging and even your pricing strategy.
You may love a new product idea, but will your customers? Is it right for the market? Does it fill a need?
At PLAY, when it comes to new product development, we use a tried and tested approach to establish key performance indicators that help us evaluate your initial ideas, and separate the wheat from the chaff.
Our normative benchmarks reveal strengths and weaknesses of your ideas, relative to other in-market products.
No two customers are the same, and for obvious reasons, different category shoppers, or segments, will have different preferences.
Our analysis techniques enable you to clearly identify where the similarities and differences exist between category shoppers so your range can be fully optimised to ensure your product and its associated marketing is targeted at these unique preferences.
Once you have determined which ideas are most likely to succeed in the market, we can also help you grow these ideas and ensure they continue to meet market and customer needs as they evolve.
Our proprietary concept evaluator and diagnostic tools provide information on what factors are behind the positive performance of an initial concept, to help ensure it progresses along the right path.
Launching a new product into the market can be tricky, especially if there’s a chance it could impact the sales of your existing product line.
At PLAY, we can provide you with detailed insights to help you predict the likely impact on your overall sales, and the extent to which the change is likely to be incremental (add to your existing revenue) or substitutional (replace it).
Our interactive simulators enable a range of ‘what if’ scenarios, to make sure your NPD is incremental to current sales, and that your total range benefits from the change.