Case Studies:


Case study: PLAY trials BYO smartphone for sensory research

Last month, The PLAY Market Research team tried something new. In a recent in-home usage test, we noticed that 40% of our participants evaluated all the products we sent them via their mobile phone. This got us thinking. Why couldn’t we use smartphones as the tool of choice for central location research?

Read more...

Case study: Shopper research study

Understanding the who, what, where, when and why of your customers

Read more...

Case study: In-store shopper research

Which marketing activities drive the most awareness and product trial?

Read more...

Case study: Global Wine Brand Packaging Evolution

Bringing outdated design up to date

Read more...

Case study: Improving shopper navigation

Using 3D technology to explore different shelf layouts

Read more...