Got a creative idea? Read our quick guide to find out how to incorporate the consumer perspective early on in the innovation process, and avoid many of the pitfalls that lead to resources being plunged into product launches that fail.
To market effectively, you need to first understand who you are marketing to.
See through our 'foodie traveller' infographic, how you can succinctly and beautifully bring your segment profile to life.Download
Distilled and ready for you: some of the most interesting ideas that have arisen in the insights and marketing community in recent years.
These learnings are relevant for anyone who gets to influence FMCG brand growth, but also highly applicable across other industries. Download now to get the secrets...Download
Is it time to consider in-home usage testing as an alternative to traditional CLTs? Wondering what key benefits
What's the real difference between a finding and an insight? Discover how to identify insights that drive business growth.
We've included our 5 top tips and key questions to ask - to help you hit the marketing jackpot.Download
Thinking of a packaging redesign? Embarking on a new packaging design can be fraught with dangers and pitfalls.
Let PLAY's experts guide you to make objective, intelligent decisions based on real shopper scenarios.Download
Watch this short video to learn how you can take the stress out of research with PLAY's 'on demand' syndicated online community.
Experience a suite of agile research solutions at your fingertips through our engaged community of 5,000 Australians and 2,000 New Zealanders.Download
PLAY's Rebecca (Director of Client Success) gives you an all-access pass to her presentation on '7 of the most influential consumer research findings to consider when planning for brand growth'.
Ideas which are fundamentally changing the approach many businesses take when creating strategies for brand growth. You don't want to miss this.Download