To know what’s really going on, there’s simply no substitute for hearing it straight from the horse’s mouth. Direct customer experience research.
More benefits than you could poke a stick at
- Get a better understanding of your customers' attitudes, needs and values. So you can get better at satisfying them.
- See what affects customer satisfaction the most. So you can focus your efforts and improve customer relations.
- Increase sales.
- Attract new customers.
How we do it
You can tailor our research to find out exactly what you need to know. But here’s a rundown of the way we’d approach a typical project:
- We do some research to see what’s important to your customers.
- We test how well your company performs on these metrics.
- We look at the gaps and devise a strategy to bridge them.
- We help implement the strategy, perhaps even including a series of magazine articles for your staff, showing tips on how to improve customer satisfaction.
- We run a mystery shopping programme to monitor your progress.
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Or if you’d like to talk to someone about your customer research needs, call (02) 8097 0200.