Not ours, though. Blind or branded, controlled or in-home, simple benchmarking or advanced sensory research.

Whatever we do, it's decidedly un-sucky.

It all comes down to testing in a way that leaves participants wanting more. Not necessarily more of your product (although we love seeing that), but more tests.

It's the PLAY way...

Shopper Social Register for Product Testing

Our expertise

  • Our sensory experts have managed hundreds of product tests for leading global manufacturers
  • We use innovative, creative and reliable techniques
  • Our product-testing platform makes the entire process easy and stress free

Our approach

  • We deliver products straight to the respondents’ door

  • NPD and existing products can be tested, blind or branded, in a wide variety of categories including: grocery, pet care, personal care, home care and alcohol

  • We typically recruit on category usage - a mix of heavy, medium and light category users for each product evaluation
  • All community members are carefully profiled and we include all their standard demographic information in the report
  • Our standard approach allows an additional three custom screening questions and a further three closed-ended questions in the main survey. At least 100 people evaluate each product
  • Our detailed questionnaires collect feedback on the idea (if branded), the packaging (if branded) and the product itself. You can choose to test a single product or multiple products

The extras (because we're warm, fuzzy and nice like that)

  • In most cases a standard product test takes up to 3 weeks to complete but our express service gives even faster results
  • We can heavily customise any part of the process (including the questionnaire, sample size and reporting structure)
  • Tailored solutions are available if you have more complex needs (e.g. a central location test)
  • We can develop new templates to deliver to client-specific global protocols

Want more information on our in-home product testing platform, Shopper Social?

Simply complete the form below and we'll be in touch pronto.

Or if you’d like to talk to someone about your research needs, call (02) 8097 0200.