How does it all work?

The community is full of articulate, engaged participants. We ask them questions and get them to do stuff, so we can gauge their attitudes, beliefs, and reactions to ideas and products.

The whole idea is to get closer to your consumers.

They’re responding in the comfort of their own homes, in a familiar environment, using familiar tools, so they tend to open up more, and be more spontaneous and natural.

Sometimes it’s a short, intense thing, designed to track reactions to specific ideas. Other times, it’s an on-going project to track changing attitudes and develop products and concepts. But either way, it’s a lot more than a simple survey or bulletin-board.

We could ask participants to take photos inside of their fridge, video their last meal, try some sauces we sent to them, answer a survey, join a discussion in a Facebook-like environment, even co-create ‘the perfect product’ as a team with other participants! All without a researcher present.

Our integrated suite of solutions: 

  • Product tests (including in-home)
  • Packaging research
  • Concept tests
  • Video feedback
  • Discussions
  • Online eye tracking
  • Range optimisation (advanced methods)

Answers you can use

Of course, we know that no matter what research methods we use, you have to be able to make sense of our findings. And put them into action. So we make sure you get all the details you need, but in a format you find engaging, even inspiring.

In fact, you can see a lot of the action, first-hand. Participants use our mobile app to record their thoughts and behaviour ‘on the go’ (video, audio, photos and text), then upload that content directly to our platform. And you get direct access to it all. You can even observe with participants, in real time, if you want.

Ready to de-stress?

Want to learn more about how Shopper Social can take the stress out of your research?

Click below to book a 30-minute consultation with Chris Thomas. For those who like to get stuck in, we also offer an obligation-free trial, so you can see the results for yourself. 

The benefits for you: 

  • Engaged, deeply profiled community
  • No brand bias
  • Team of FMCG research specialists
  • Integrated suite of research solutions
  • No need to invest months learning software
  • Easy and fast set up - start today
  • No setup fees, recruitment costs or monthly licensing fees
  • Every $ goes towards your projects
  • No hidden incentive costs either
Book your free Shopper Social Consultation

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