ready to PLAY?

how do you want to PLAY today? 

I'M LOOKING FOR A NEW RESEARCH PARTNER

Curiosity won't kill the cat...
Check out the way we PLAY.

I'VE GOT A RESEARCH EMERGENCY

Take advantage of our agile team,
quick turnarounds and high standards.

I'VE GOT A BIG BRIEF... AND A SMALL BUDGET

We feel your pain. Our proprietary technology will get the results you need... without breaking the bank.

I WANT TO BECOME A PRODUCT TESTER

Join our community of product testers and start reaping the rewards.

the place where creativity, passion and innovation intersect.
that's where we PLAY.

market understanding

innovation

brand & communications

customer experience

npd

packaging research

product testing

shopper research

shopper social

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recent PLAYs

We live and breathe creative, agile market research. We're excited to have delivered outstanding results and consumer insights for some of the world's leading brands from our northern beaches home in Sydney, Australia.

 

With every project, we contribute fresh thinking, boundless enthusiasm, creative perspective and a unique approach to delivery that ensures actionable results.

 

Take a look at these recent research projects to see how our unique approach, insight and determination helps our clients exceed their objectives...

you're in good
company

 

"PLAY is my go-to market research agency because of their can-do attitude, their willingness to try something new, their continual strive for the best technology and products as well as their sharp, concise, insightful reporting. They are fun to work and play with."

Alison Turner, Quantitative Research Manager,
Nestlé

“PLAY’s ability to simplify what is sometimes a complex innovation research process worked perfectly. They approached the challenge efficiently, and quickly identified how the new packaging would deliver against our brand’s KPIs, and where there were opportunities to optimise the new designs further.”

Michael Sergeant, Global Marketing Manager,
Campari

“PLAY have shown a strong understanding of research approaches, consumer brands and the FMCG categories we operate in. They have successfully turned around fast research projects as required but they have also challenged us and worked in partnership on a number of more strategic challenges.”

Mark Whitby, Regional Consumer Market Insight Manager,
Unilever

“PLAY’s no-nonsense approach and ability to quickly get to the heart of the problem makes them the perfect partner for us. They tackle the business issue with methodologies that are spot on for our timeframes and budgets. Recommendations are relevant, actionable and delivered in a way that makes them extremely easy to digest.”

Ned Tesic, Head of Marketing
Sydney Markets

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