hey! we’re PLAY, a team of seasoned
researchers that love to help our
customers solve complex problems through

innovation and shopper insights.

If you’re interested in thought leadership and consultancy to help you deliver more profit, faster innovation and greater efficiency, jump right in.

If you’re looking for the latest innovative research solutions to help you optimise your brand, product or service, you've come to the right place.

how we play.

get nimble solutions
to insights you
can trust.

Don’t settle for lazy bogstandard solutions. We create custom market research that meets your needs (and your budget).

concise insights that
are short, sharp and
shareable.

Confidently back your next move with actionable insights that really wow your team.

get help with
fast, sticky
innovation.

Get the jump on your competitors. Accelerate innovation and de-risk your launch, renovation or a reposition with leading edge research techniques and tools.

you’re in good hands.

wool worths
nestle
gbu
unilever
goodman fileder
saputo
purina
bakers-delight
boundary bend limited
remedy
northern-beaches
mars
laureate
kelloggs
gdr-group
frucor
firmenich
endeavour-drinks
dominos
blackmores

the place where creativity, passion
and innovation intersect.
that’s where we PLAY.

as featured in.

inside fmcg
australian foodnews
b&t
food & drinks
food & beverages
marketing
pkn
retail word

recent PLAYs.

innovating in a complex category

stretching beyond a brand’s heartland

preventing a costly relaunch misstep

From my first conversation with the PLAY team, I was really impressed. I reached out to them with a qualitative brief that needed a very quick turnaround. The team were extremely knowledgeable and very responsive. Given the tight recruitment specs, an online panel was suggested. It proved to be fantastic as it gave us rich insights as well as the opportunity to probe areas of interest. I wouldn't hesitate to work with PLAY again or to recommend them to others.

LIZ TELFORD, HEAD OF MARKETING
TRAVELCARD