hey! we’re PLAY, a team of seasoned
researchers that love to help our
customers solve complex problems through

innovation and shopper insights.

If you’re interested in thought leadership and consultancy to help you deliver more profit, faster innovation and greater efficiency, jump right in.

If you’re looking for the latest innovative research solutions to help you optimise your brand, product or service, you've come to the right place.

how we play.

get nimble solutions
to insights you
can trust.

Don’t settle for lazy bogstandard solutions. We create custom research that meets your needs (and your budget).

concise insights that
are short, sharp and
shareable.

Confidently back your next move with actionable insights that really wow your team.

get help with
fast, sticky
innovation.

Get the jump on your competitors. Accelerate innovation and de-risk your launch, renovation or a reposition with leading edge research techniques and tools.

you’re in good hands.

wool worths
nestle
gbu
unilever
goodman fileder
saputo
purina
bakers-delight
boundary bend limited
remedy
northern-beaches
mars
laureate
kelloggs
gdr-group
frucor
firmenich
endeavour-drinks
dominos
blackmores

the place where creativity, passion
and innovation intersect.
that’s where we PLAY.

as featured in.

inside fmcg
australian foodnews
b&t
food & drinks
food & beverages
marketing
pkn
retail word

recent PLAYs.

innovating in a complex category

stretching beyond a brand’s heartland

preventing a costly relaunch misstep

PLAY’s no-nonsense approach and ability to quickly get to the heart of the problem makes them the perfect partner for us. They tackle the business issue with methodologies that are spot on for our timeframes and budgets. Recommendations are relevant, actionable and delivered in a way that makes them extremely easy to digest.

NED TESIC, HEAD OF MARKETING
SYDNEY MARKETS