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hey! we’re PLAY, a team of seasoned
researchers that love to help our
customers solve complex problems through

innovation and shopper insights.

If you’re interested in thought leadership and consultancy to help you deliver more profit, faster innovation and greater efficiency, jump right in.

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If you’re looking for the latest innovative research solutions to help you optimise your brand, product or service, you've come to the right place.

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how we play.

get nimble solutions
to insights you
can trust.

Don’t settle for lazy bogstandard solutions. We create custom research that meets your needs (and your budget).

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concise insights that
are short, sharp and
shareable.

Confidently back your next move with actionable insights that really wow your team.

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get help with
fast, sticky
innovation.

Get the jump on your competitors. Accelerate innovation and de-risk your launch, renovation or a reposition with leading edge research techniques and tools.

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you’re in good hands.

goodman fileder

boundary bend limited

northern-beaches

endeavour-drinks

the place where creativity, passion
and innovation intersect.
that’s where we PLAY.

segmentation &
market understanding

shopper insights

innovation

brand and
communications

product testing

packaging
research

as featured in.

australian foodnews

food & beverages

recent PLAYs.

innovating in a complex category

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stretching beyond a brand’s heartland

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preventing a costly relaunch misstep

Read case study

View all case studies

PLAY’s no-nonsense approach and ability to quickly get to the heart of the problem makes them the perfect partner for us. They tackle the business issue with methodologies that are spot on for our timeframes and budgets. Recommendations are relevant, actionable and delivered in a way that makes them extremely easy to digest.

NED TESIC, HEAD OF MARKETING
SYDNEY MARKETS

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