Trust is important.
To know that your partners have your back. That they’ll adapt with positivity to changing needs. That they’ll dig into the nitty gritty and give you real insights you can use.
Oh, and that they’ll make a call. No fence-sitters here.
That’s why we created PLAY MR; a team of experienced researchers in Sydney and Melbourne with a passion for innovation and shopper insights.
With a 30-seat CLT in Sydney and state of the art focus group rooms, eye tracking capability, smart walls and physical shelving modules in both Sydney and Melbourne, we can PLAY and innovate in any way your research demands.
Our flexible on-site focus group rooms and 7 metre interactive smart wall mean we can easily build the ideal environment for your innovation and research needs within the one facility.
With Australia's largest sensory central location testing facilities and a fully equipped commercial kitchen, we can test everything from fragrances to frozen food in a fun environment - we are called PLAY after all!
Paired with our interactive smart wall, our eye-tracking facilities mean we can recreate a realistic shopping environment to see how your product stacks up on shelf.