PLAY partners with the Food Innovation Centre at Monash University to help Australian businesses make innovation a way of life.
We're able to offer our FMCG and retail clients a full suite of market research solutions as well as an enhanced innovation toolbox with unparalleled facilities in Australia. Together, we're combining foresight, insight, science and technology in order to create a complete end-to-end research process.
PLAY can now partner with you throughout the entire product lifecycle - from the development of ideas through to product maturity. We can accelerate the process for renovating existing products, as well as identifying when there is a need for real change. Awesome, right?
A LARGE CLUSTER OF INNOVATION INFRASTRUCTURE AND CAPABILITIES
Visualise what the world could be and find opportunities before they become the new norm. At the rate the world is changing, the white space in 5 years is not the same as now or in 12 months' time.
Leverage state of the art technology and turn ideas into a tangible reality sooner. Interact with and immerse yourself in the future. Test ideas and concepts with shoppers in 'real-feel' environments.
Iterate rapidly. Take advantage of the tools we have to carry out rapid testing and prototyping for product, packaging and point-of-sale design.
Science backed, consumer tested. What insight can we find in the science that your business could back with consumer insight?
> For the shiny new stuff, you're able to leverage strategic research, independent 'futurist' thought leadership, idea screening, shortlisting for concept development and prototyping, followed by Product Labs (to define the core parameters) leading to technical R&D briefs
> The technology is available to help with 3D printing, as well as shelf and marketing mock-ups. Sensory (including specialist kitchen facilities) and bundle refinement follows, until a launch-ready bundle is ready for testing and validation
> You can also redesign or test formulations, messages and packs. These may not be world-changing innovations but we know they still matter