Monash Food Innovation partnership

bringing the future closer

PLAY partners with the Food Innovation at Monash University to help Australian businesses make innovation a way of life.


We're offer our clients a full suite of market research solutions as well as an enhanced innovation toolbox with unparalleled facilities in Australia. Together, we're combining foresight, insight, science and technology in order to create a complete end-to-end research process.


PLAY can now partner with you throughout the entire product lifecycle, from the development of ideas through to product maturity. We can accelerate the process for renovating existing products, as well as identifying when there is a need for real change. Awesome, right?

what's it all about?


Agile research toys to PLAY with




Design Lab - rapid prototyping and marketing mock-ups with 3D CAD printing
Visualisation Lab - interactive VR and eye tracking (theatre screen)
‘The Cave’ - 330 degree immersive screen and virtual store facility
Food Incubator - specialist licensed kitchen facilities

how does this help you?

watch the
white space

Visualise what the world could be and find opportunities before they become the new norm. At the rate the world is changing, the white space in 5 years is not the same as now or in 12 months' time.

bring the
future closer

Leverage state of the art technology and turn ideas into a tangible reality sooner. Interact with and immerse yourself in the future. Test ideas and concepts with shoppers in 'real-feel' environments.

design in
real time

Iterate rapidly. Take advantage of the tools we have to carry out rapid testing and prototyping for product, packaging and point-of-sale design.

create a point
of difference

Science backed, consumer tested. What insight can we find in the science that your business could back with consumer insight?

inspiration, infrastructure, insight

Our partnership facilitates an efficient process which bridges the entire stage-gate funnel (snazzy, right?).


For the shiny new stuff, you're able to leverage strategic research, independent 'futurist' thought leadership, idea screening, shortlisting for concept development and prototyping, followed by Product Labs (to define the core parameters) leading to technical R&D briefs.


The technology is available to help with 3D printing, as well as shelf and marketing mock-ups. Sensory (including specialist kitchen facilities) and bundle refinement follows, until a launch-ready bundle is ready for testing and validation


You can also redesign or test formulations, messages and packs. These may not be world-changing innovations but we know they still matter.

enabling innovation

facilitating renovation


want to find out more?

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you're in good

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“PLAY have shown a strong understanding of research approaches, consumer brands and the FMCG categories we operate in. They have successfully turned around fast research projects as required but they have also challenged us and worked in partnership on a number of more strategic challenges.”

Mark Whitby, Regional Consumer Market Insight Manager,

“PLAY’s no-nonsense approach and ability to quickly get to the heart of the problem makes them the perfect partner for us. They tackle the business issue with methodologies that are spot on for our timeframes and budgets. Recommendations are relevant, actionable and delivered in a way that makes them extremely easy to digest.”

Ned Tesic, Head of Marketing,
Sydney Markets

“PLAY’s ability to simplify what is sometimes a complex innovation research process worked perfectly. They approached the challenge efficiently, and quickly identified how the new packaging would deliver against our brand’s KPIs, and where there were opportunities to optimise the new designs further.”

Michael Sergeant, Group Marketing Manager,
Campari Asia Pacific

"Play is my go-to market research agency because of their can-do attitude, their willingness to try something new, their continual strive for the best technology and products as well as their sharp, concise, insightful reporting. They are fun to work and play with."

Alison Turner, Quantitative Research Manager,

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