PLAY partnerships

partnerships, not projects 

Many of our clients have been with us since day one and we know that’s largely because we make it our mission to ensure that partnerships not projects’ is completely instilled in the way we work together.
Whether that’s by proactively coming up with out-of-the-box suggestions, making a 24 hour turnaround happen, creating an awesome deliverable or forwarding on an industry article we think you might enjoy. 


It’s about sitting on the same side of the table. Being proactive, not reactive.

Staying open. Being helpful. Getting fired up. And of course, having a PLAYful attitude.


In essence, it's about giving a sh*t.

we're here to make things easier


the heart of PLAY


working and PLAYing together



The traditional 'fee per project' model: standard priced projects for ad hoc usage. If this is what works for you, we're happy to roll this way. However, we believe the magic comes from building a partnership...


Many of our clients benefit from preferred rates by partnering with us on an ongoing basis. We get to know your business inside out and are there to help whenever you need, with any problem or opportunity - big or small, simple or complex. After all, love knows no bounds.

sharing the love

We regularly tap into the talent, experience and passion of our team to produce original, educational and entertaining content.


This involves sharing relevant pieces for our clients personally, and spreading the consumer insights love via industry publications, conferences and our own online channels. All to bring you closer to your consumers.


On top of the chunkier e-books and reports, we also share blog posts and have a knowledge hub full of resources.


(We've even done a blog post about our partnership philosophy!).


Check out our blog




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you're in good

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“PLAY have shown a strong understanding of research approaches, consumer brands and the FMCG categories we operate in. They have successfully turned around fast research projects as required but they have also challenged us and worked in partnership on a number of more strategic challenges.”

Mark Whitby, Regional Consumer Market Insight Manager,

“PLAY’s no-nonsense approach and ability to quickly get to the heart of the problem makes them the perfect partner for us. They tackle the business issue with methodologies that are spot on for our timeframes and budgets. Recommendations are relevant, actionable and delivered in a way that makes them extremely easy to digest.”

Ned Tesic, Head of Marketing,
Sydney Markets

“PLAY’s ability to simplify what is sometimes a complex innovation research process worked perfectly. They approached the challenge efficiently, and quickly identified how the new packaging would deliver against our brand’s KPIs, and where there were opportunities to optimise the new designs further.”

Michael Sergeant, Group Marketing Manager,
Campari Asia Pacific

"Play is my go-to market research agency because of their can-do attitude, their willingness to try something new, their continual strive for the best technology and products as well as their sharp, concise, insightful reporting. They are fun to work and play with."

Alison Turner, Quantitative Research Manager,

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