the PLAY way

the PLAY way

When you work with PLAY, you’re partnering with an experienced team that has a genuine passion for innovative market research and actionable consumer insights.


One of our key differentiators is the diversity of our experience. The PLAY team has a strong mix of agency and client-side backgrounds.

We’ve been in your shoes before. We understand your priorities; we know how important it is to listen to, and understand your challenges; and we know what it takes to deliver.


Over the years, our consultative approach has resulted in lasting and extraordinarily strong client relationships.


There are four driving principles that define how we work. We call them The PLAY Way:

PLAY's four driving principles


In any relationship, quality communication is essential. We take a collaborative approach to every project, and invest time in genuinely understanding your needs, challenge and priorities.

By maintaining an open dialogue with you at every stage, we are able to quickly get to the heart of a problem, identify the most important opportunities, and move quickly and flexibly.

Our clients love the agility this affords: as we are so closely invested in your business and your brand, we can respond at lightning speed to briefs, without the need for long explanations about background context.


When we talk about commitment, we mean that we’re dedicated to excellence, and to continually growing and improving.

We make it our mission to stay informed and at the forefront of global best practice, and at every stage of our relationship with you, we will look for ways we can leverage research insights and emerging technology to deliver better results, sharper insights, and greater marketing effectiveness.


We love what we do, and we’re very passionate about improving the relationships between brands and customers.

The PLAY team has an insatiable curiosity and passion for consumer behaviour.

We hire bright, enthusiastic people, who thrive when faced with challenging briefs.

We look for strategic thinkers who can distill data into true insights that will lead to business growth.


At PLAY, we demonstrate our commitment to creativity in a variety of ways: the way we solve problems, our innovative research design, the way we recruit our team members, our exciting outputs and most importantly, the exceptional results we achieve.

We’re constantly looking for new, more creative, more unique ways of growing our clients’ brands, and when you partner with PLAY, you can be guaranteed that you will have convention challenged at every possible turn.

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“PLAY have shown a strong understanding of research approaches, consumer brands and the FMCG categories we operate in. They have successfully turned around fast research projects as required but they have also challenged us and worked in partnership on a number of more strategic challenges.”

Mark Whitby, Regional Consumer Market Insight Manager,

“PLAY’s no-nonsense approach and ability to quickly get to the heart of the problem makes them the perfect partner for us. They tackle the business issue with methodologies that are spot on for our timeframes and budgets. Recommendations are relevant, actionable and delivered in a way that makes them extremely easy to digest.”

Ned Tesic, Head of Marketing,
Sydney Markets

“PLAY’s ability to simplify what is sometimes a complex innovation research process worked perfectly. They approached the challenge efficiently, and quickly identified how the new packaging would deliver against our brand’s KPIs, and where there were opportunities to optimise the new designs further.”

Michael Sergeant, Group Marketing Manager,
Campari Asia Pacific

"Play is my go-to market research agency because of their can-do attitude, their willingness to try something new, their continual strive for the best technology and products as well as their sharp, concise, insightful reporting. They are fun to work and play with."

Alison Turner, Quantitative Research Manager,

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