Our fearless leader, Chris has close to two decades of market research experience. As well as being a Qualified Practicing Market Researcher, he’s also produced fantastic results for many of the world’s leading FMCG brands with his fresh thinking and commitment to excellence. Full of drive, good
Becky joined the world of research 13 years ago in the UK, before moving to Sydney 10 years ago. She has experience from various local and global agencies across a wide range of brands and markets, from FMCG to services and media. Becky enjoys managing projects from end-to-end to ensure the clients’ needs are at the heart of the entire project. She has a particular passion for segmentations, usage and attitude, brand positioning, concept and offer testing, and market opportunity studies.
Andrew has been in the market research world for 14 years. He brings to PLAY his extensive experience across a wide range of methodologies - both quant and qual. Andrew specialises in FMCG research including sensory, brand, packaging, U&A, and segmentation. During the years, he's applied this expertise across food, beverage, liquor and household goods. He's also more than dabbled in Grocery, Services, Building & Construction and OTC Pharmaceuticals. Andrew's research philosophy is “I'll tell you what you need to know, not what I think you want to hear”. He enjoys having a story to tell with the data.
Natalie brings to PLAY an extensive background of consumer insight experience, primarily from working in client-side roles at large FMCG and retail companies in Australia. From U&As, ad and concept testing, occasion mapping and brand tracking to customer experience platforms, she is well versed in conducting and utilising research to transformative effect. Her vision for research is simple: "Insights should clear, concise and readily understood by all client-side audiences." She believes insights can be pivotal in encouraging cross-team collaboration and help inspire action by making the customer at the heart of all decision-making.
Emma brings extensive senior level agency experience from working on projects across
An enthusiastic and skilled marketer, Sarah moved to Australia from the UK 3 years ago and brings a raft of experience from working with international brands such as QBE Insurance and General Motors. Sarah has the ability to hone in on a client’s requirements, uncover compelling insights, and turn these into engaging, educational messages and experiences for clients. Permanently good-natured, and full of positive energy, Sarah is committed to sharing the PLAY love and in her role, she combines her passions for creativity, strategy, and communication.
Glenn is experienced in driving tactical and strategic quantitative and qualitative research insights, both client and agency-side, and has worked across a variety of international retail and FMCG brands. He enjoys making sense of consumer choices and experiences, identifying NPD break-throughs, facilitating brand growth and building transactional loyalty by augmenting insights on attitudes, behaviours and consumer mind-sets.
With an innate talent for numbers, Ira joined the research world just over a decade ago as a quantitative researcher, and throughout her career, has
Carla started her career in consumer insight 7 years ago working with multinational research agencies. She built her expertise in customer satisfaction, mystery shopping and U&As in industries such as FMCG, automotive and retail. Carla loves talking to people and learning the ins and outs of the consumer journey. Sharing her discoveries with clients gives her a sense of purpose and joy.
Kristina keeps our Shopper Social community happy and engaged. She is a dedicated content creator; sharing fun and creative ideas for parents and DIY enthusiasts for up-cycling and creating innovative homes and gardens. Having previously developed and implemented Pfizer Pharmaceutical's Community Engagement program across Australia, Kristina has a deep understanding of what it takes to build community engagement and strong member relationships.
PLAY is a boutique, results-oriented, creative consumer market research agency with a culture of continued improvement, and an unfaltering ‘can do’ attitude.
Our vibrant, passionate team possess diverse experience from both agency and client side, and we have experience (both internationally and locally) in a range of quantitative and qualitative approaches, that drive meaningful insights.
We are agile and innovative in our approach to research; proud to have long-term relationships with our clients, and lucky enough to be located on Sydney’s beautiful northern beaches and in the city of Melbourne, Australia.