Got a Big Brief and a Small Budget?

don't panic. we've got you covered.

Feel like you’re being stretched in every direction? Got precious little budget, but still need to achieve quality results?

PLAY’s proprietary online community platform gives you access to fast and focused research, and is currently being used by many of the largest global brands.

Shopper Social is a community of 5,000 Australians and 2,000 New Zealanders. It enables us to conduct research in a highly cost-effective and hassle-free way.

It can be used for bespoke surveys, or you can use our ready-made and templated solutions for the likes of in-home product tests, concept tests, packaging research, range optimisation, video feedback, discussions and online eye tracking.

To find out more about Shopper Social, click HERE

quick
and
easy

You can start using Shopper Social today. The community is managed in-house for our clients with a dedicated team.

We have a specially-designed on-boarding process to make the whole experience straightforward and personal.

Shopper Social projects can produce fast answers to burning questions, with results from some of our ready-made solutions in as little as 24 hours.

local
and
industry
expertise

Shopper Social was created to deliver local, targeted insight into Australian and New Zealanders’ grocery buyers' preferences, behaviours and opinions.

We understand the local market and provide end-to-end research consultancy.

Our team of research specialists (qualitative and quantitative) includes a dedicated Client Success Director.

syndicated
with no
brand bias

Unlike many other communities, we have such a broad range of brands and products featured that there is no danger of respondents getting too much exposure to any one brand, which means bias is minimised.

deeply
profiled &
engaged
community

Shopper Social is a social hub, where members share ideas and opinions. Our dedicated Community Engagement Team ensures there are ongoing competitions, giveaways and regular fresh content.

Deep profiling on respondent’s shopping habits means your target market can be quickly and cost effectively identified.