got a big brief and a small budget?

big brief small budget.jpg

don't panic. we've got you covered.

Feel like you’re being stretched in every direction? Got precious little budget, but still need to achieve quality results?


PLAY’s proprietary online community platform gives you access to fast and focused research, and is currently being used by many of the largest global brands.


Shopper Social is a community of 5,000 Australians and 2,000 New Zealanders. It enables us to conduct research in a highly cost-effective and hassle-free way.


It can be used for bespoke surveys, or you can use our ready-made and templated solutions for the likes of in-home product tests, concept tests, packaging research, range optimisation, video feedback, discussions and online eye tracking.


To find out more about Shopper Social, click HERE

why PLAY with us?


You can start using Shopper Social today. The community is managed in-house for our clients with a dedicated team.

We have a specially-designed on-boarding process to make the whole experience straightforward and personal.

Shopper Social projects can produce fast answers to burning questions, with results from some of our ready-made solutions in as little as 24 hours.


Shopper Social was created to deliver local, targeted insight into Australian and New Zealanders’ grocery buyers' preferences, behaviours and opinions.

We understand the local market and provide end-to-end research consultancy.

Our team of research specialists (qualitative and quantitative) includes a dedicated Client Success Director.

with no
brand bias

Unlike many other communities, we have such a broad range of brands and products featured that there is no danger of respondents getting too much exposure to any one brand, which means bias is minimised.

profiled &

Shopper Social is a social hub, where members share ideas and opinions. Our dedicated Community Engagement Team ensures there are ongoing competitions, giveaways and regular fresh content.

Deep profiling on respondent’s shopping habits means your target market can be quickly and cost effectively identified.

make a PLAY today

download the PACKAGING playbook


related services

market understanding


brand & communications

customer experience


packaging research

product testing

shopper research

shopper social

you're in good


“PLAY’s no-nonsense approach and ability to quickly get to the heart of the problem makes them the perfect partner for us. They tackle the business issue with methodologies that are spot on for our timeframes and budgets. Recommendations are relevant, actionable and delivered in a way that makes them extremely easy to digest.”

Ned Tesic, Head of Marketing,
Sydney Markets

“PLAY have shown a strong understanding of research approaches, consumer brands and the FMCG categories we operate in. They have successfully turned around fast research projects as required but they have also challenged us and worked in partnership on a number of more strategic challenges.”

Mark Whitby, Regional Consumer Market Insight Manager,

“PLAY’s ability to simplify what is sometimes a complex innovation research process worked perfectly. They approached the challenge efficiently, and quickly identified how the new packaging would deliver against our brand’s KPIs, and where there were opportunities to optimise the new designs further.”

Michael Sergeant, Group Marketing Manager,
Campari Asia Pacific

"PLAY is my go-to market research agency because of their can-do attitude, their willingness to try something new, their continual strive for the best technology and products as well as their sharp, concise, insightful reporting. They are fun to work and play with."

Alison Turner, Quantitative Research Manager,

as featured in