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food trends 2020: what to expect in a lockdown year

food trends 2020: what to expect in a lockdown year

A version of this article was first published in Retail World Magazine.

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get to market faster with innovation sprints

get to market faster with innovation sprints

We’re longtime fans of fresh, effective ways to approach research. We are called PLAY after all!

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webinar: FMCG trends and tips to gain a competitive edge during a crisis

webinar: FMCG trends and tips to gain a competitive edge during a crisis

This week, we were invited to share our Play perspective on COVID-19 learnings with the Australian Institute of Food Science and Technology (AIFST). W...

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how you can nail your online offering with digital shopper

how you can nail your online offering with digital shopper

For some, online shopping used to be a non-essential indulgence or a way to save time. Nowadays, with non-essential errands banned, more and more Aust...

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why now is the ideal time to innovate

why now is the ideal time to innovate

As we write to you from our kitchen tables and home ‘offices’, it seems like an understatement to say that our worlds have changed dramatically in the...

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PLAY perspective: prepare your brand for the impact of COVID-19

PLAY perspective: prepare your brand for the impact of COVID-19

In these uncertain times, consumer behaviour is rapidly changing and becoming more and more unpredictable. For almost six weeks, the PLAY team have be...

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How you can adapt research in light of COVID-19

How you can adapt research in light of COVID-19

Almost every aspect of our daily lives is being directly impacted by coronavirus.  Around Australia, ‘social distancing’ measures are changing the dai...

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solved: how to build a powerful brand

solved: how to build a powerful brand

Anyone who’s been tasked with building a powerful brand intimately knows the highs and lows of this mammoth task. It’s part science, part art and inev...

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PLAY MR researchers get students stuck into sensory research

PLAY MR researchers get students stuck into sensory research

Pushing the boundaries of cutting-edge research ain’t no easy thing. Yet there is a consistent call from all corners of the industry to deliver ever m...

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3 ways sensory research safeguards success

3 ways sensory research safeguards success

At PLAY, we’re huge fans of helping you uncover the right insights to drive innovation. One of our many specialties is reviewing and ‘renovating’ exis...

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packaging: the silent salesman

 

Packaging is arguably the most valuable consumer touchpoint; after all, we all judge books by their covers.

 

The risks of poor packaging design are huge, and customer alienation can lead to severe losses in sales.

 

Do you understand the mind of your shopper, and what leads them to purchase? Packaging research is the essential first step in the pack design (or redesign) process.

 

Download our 8 top tips to help you navigate the difficult journey, maximise opportunities and avoid the common pitfalls.

 

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