While many of us still are wrapping our head around the possibilities of Big Data in our business, the major retailers are using its full potential to...

There are many amazing brands out there that people seem to love, but somehow the sales data doesn't seem to match up. Why is this the case? As buyer ...

Let’s face it, we all judge books by their covers. More than 80 per cent of brands owners in the US report that packaging is important to their brand’...

We’re a close-knit team at PLAY MR, and nothing warms the cockles of our hearts more than seeing each other succeed. So, we couldn’t be prouder to ann...

Australia is in recession. This might seem like a bit of a doom and gloom situation, but the PLAY team are ALWAYS looking on the bright side - and for...

This is your perfect coffee break roundup of the most important consumer trends in Australia right now. We've pulled together 5 trends we KEEP seeing ...

In this blog post, we’re talking turbo charging in-home usage tests for 2019 and beyond.   Our sensory expert, Andrew Turner, weighs in on the increas...

Whilst they may be generational neighbours, there are some very important differences between millennials and Gen Z.    In this blog post, we'll explo...

In 2019, you're well aware that global warming is a huge problem and a worldwide hot topic, but do you know how your consumers really feel about prote...

It seems the world will never tire of PLAY… and why would they ;)? Before you say it - no, this trend isn’t limited to children. Case in point: Candy ...