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Gen Z vs. Millennial consumers: 6 ways they’re different

Millennials were born between 1980 and 1994. Gen Zers are the babies: the newest generation. These spring chickens were born between 1995 and 2015. Wh...

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sustainability: getting the green light from consumers

In 2019, you're well aware that global warming is a huge problem and a worldwide hot topic, but do you know how your consumers really feel about prote...

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retail trends: the rise of gaming in Australia

It seems the world will never tire of PLAY… and why would they ;)? Before you say it - no, this trend isn’t limited to children. Case in point: Candy ...

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How to effectively present and share insights within your organisation

Isn’t this the part we’re all waiting for? Sharing the precious, powerful insights that you’ve worked tirelessly to uncover with the rest of your orga...

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FMCG news: Woolworths debuts sustainability & health-focused concept store

Did you get the chance to read our review of Woolworths' updated and truly consumer-centric store in Marrickville (Sydney), last year? Click here if y...

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FMCG news: top 10 food trends for 2019

The PLAY team LOVE all things FMCG and are dedicated to keeping your fingers on the pulse of Australian consumers, so we’ve put together 10 of the top...

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FMCG research: achieving fast-track sensory analysis with Product Clinics

Think different. Make it happen. PLAY. That’s how we do things around here. In the spirit of this message, we thought we’d introduce you to a product ...

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FMCG trends: how to get your product into consumers' healthy routines

Healthy daily routines are certainly a big part of today’s wellness movement but are people all talk, or are they really putting these concepts into p...

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retail trends: how 3 industry giants are shaking up the in-store shopping experience

Despite ongoing murmurings and dramatic news flashes about bricks-and-mortar going out of business amidst the rise of e-commerce, there are some compa...

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retail trends: getting into the online shopper's basket

It’s official: online is the fastest growing retail channel in Australia. According to Macquarie Bank, a whopping 60% of total retail sales in Austral...

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packaging: the silent salesman

 

Packaging is arguably the most valuable consumer touchpoint; after all, we all judge books by their covers.

 

The risks of poor packaging design are huge, and customer alienation can lead to severe losses in sales.

 

Do you understand the mind of your shopper, and what leads them to purchase? Packaging research is the essential first step in the pack design (or redesign) process.

 

Download our 8 top tips to help you navigate the difficult journey, maximise opportunities and avoid the common pitfalls.

 

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