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say "G'Day" to PLAY MR's new MD

say "G'Day" to PLAY MR's new MD

We’re a close-knit team at PLAY MR, and nothing warms the cockles of our hearts more than seeing each other succeed. So, we couldn’t be prouder to ann...

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why slow economic times propel creative thinking

why slow economic times propel creative thinking

Australia is in recession. This might seem like a bit of a doom and gloom situation, but the PLAY team are ALWAYS looking on the bright side - and for...

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trend highlights: what's HOT in consumer land right now?

trend highlights: what's HOT in consumer land right now?

This is your perfect coffee break roundup of the most important consumer trends in Australia right now. We've pulled together 5 trends we KEEP seeing ...

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Mini In-Home Usage Trackers ft. FRESH upgrade

Mini In-Home Usage Trackers ft. FRESH upgrade

In this blog post, we’re talking turbo charging in-home usage tests for 2019 and beyond.   Our sensory expert, Andrew Turner, weighs in on the increas...

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Gen Z vs. Millennials: 6 ways they’re different

Gen Z vs. Millennials: 6 ways they’re different

Whilst they may be generational neighbours, there are some very important differences between millennials and Gen Z.    In this blog post, we'll explo...

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sustainability: getting the green light from consumers

sustainability: getting the green light from consumers

In 2019, you're well aware that global warming is a huge problem and a worldwide hot topic, but do you know how your consumers really feel about prote...

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retail trends: the rise of gaming in Australia

retail trends: the rise of gaming in Australia

It seems the world will never tire of PLAY… and why would they ;)? Before you say it - no, this trend isn’t limited to children. Case in point: Candy ...

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How to effectively present and share insights within your organisation

How to effectively present and share insights within your organisation

Isn’t this the part we’re all waiting for? Sharing the precious, powerful insights that you’ve worked tirelessly to uncover with the rest of your orga...

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FMCG news: Woolworths debuts sustainability & health-focused concept store

FMCG news: Woolworths debuts sustainability & health-focused concept store

Did you get the chance to read our review of Woolworths' updated and truly consumer-centric store in Marrickville (Sydney), last year? Click here if y...

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FMCG news: top 10 food trends for 2019

FMCG news: top 10 food trends for 2019

The PLAY team LOVE all things FMCG and are dedicated to keeping your fingers on the pulse of Australian consumers, so we’ve put together 10 of the top...

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packaging: the silent salesman

 

Packaging is arguably the most valuable consumer touchpoint; after all, we all judge books by their covers.

 

The risks of poor packaging design are huge, and customer alienation can lead to severe losses in sales.

 

Do you understand the mind of your shopper, and what leads them to purchase? Packaging research is the essential first step in the pack design (or redesign) process.

 

Download our 8 top tips to help you navigate the difficult journey, maximise opportunities and avoid the common pitfalls.

 

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