Did you get the chance to read our review of Woolworths' updated and truly consumer-centric store in Marrickville (Sydney), last year? Click here if y...

The PLAY team LOVE all things FMCG and are dedicated to keeping your fingers on the pulse of Australian consumers, so we’ve put together 10 of the top...

Think different. Make it happen. PLAY. That’s how we do things around here. In the spirit of this message, we thought we’d introduce you to a product ...

Healthy daily routines are certainly a big part of today’s wellness movement but are people all talk, or are they really putting these concepts into p...

Despite ongoing murmurings and dramatic news flashes about bricks-and-mortar going out of business amidst the rise of e-commerce, there are some compa...

It’s official: online is the fastest growing retail channel in Australia. According to Macquarie Bank, a whopping 60% of total retail sales in Austral...

Australian grocery growth is at its lowest in twenty years. However, some categories and brands are winning despite challenging market conditions.   N...

Price, convenience and taste are arguably the most important drivers for an industry like soft drinks, right? From our recent research into the explos...

This week's blog is pretty exciting. We're talking innovation in FMCG. We're talking consumer-centricity in research. We're talking about how to make ...

Does the term 'concept testing' sound a bit confusing or airy fairy? If you need some clarity on how this kind of research can help you with product d...