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How you can adapt research in light of COVID-19

How you can adapt research in light of COVID-19

Almost every aspect of our daily lives is being directly impacted by coronavirus.  Around Australia, ‘social distancing’ measures are changing the dai...

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solved: how to build a powerful brand

solved: how to build a powerful brand

Anyone who’s been tasked with building a powerful brand intimately knows the highs and lows of this mammoth task. It’s part science, part art and inev...

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PLAY MR researchers get students stuck into sensory research

PLAY MR researchers get students stuck into sensory research

Pushing the boundaries of cutting-edge research ain’t no easy thing. Yet there is a consistent call from all corners of the industry to deliver ever m...

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3 ways sensory research safeguards success

3 ways sensory research safeguards success

At PLAY, we’re huge fans of helping you uncover the right insights to drive innovation. One of our many specialties is reviewing and ‘renovating’ exis...

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Christmas shopper trends: what we learned in 2019

Christmas shopper trends: what we learned in 2019

 

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the biggest alcohol trends for 2020

the biggest alcohol trends for 2020

​​​Alcohol is a controversial topic in today’s world. While many of us are still fond of a nice, high-quality tipple, the global “wellness” trend has ...

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reaching new highs: Australia’s cannabis industry

reaching new highs: Australia’s cannabis industry

If you aren’t already, then it’s high time you get to grips with the controversial cannabis legalisation and innovation that’s taking place in Austral...

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2020 toy and gaming trends report

2020 toy and gaming trends report

Good news, people: It turns out, the world still likes to PLAY! Discover the growing global toys and gaming market trends for 2020, including industry...

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5 ways to deliver sensory research (without blowing the budget)

5 ways to deliver sensory research (without blowing the budget)

 

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5 top tips for a successful seasonal pack promotion

5 top tips for a successful seasonal pack promotion

Over the years we've worked with hundreds of brands to launch seasonal products and packs and we've picked up a fair few pointers along the way.

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packaging: the silent salesman

 

Packaging is arguably the most valuable consumer touchpoint; after all, we all judge books by their covers.

 

The risks of poor packaging design are huge, and customer alienation can lead to severe losses in sales.

 

Do you understand the mind of your shopper, and what leads them to purchase? Packaging research is the essential first step in the pack design (or redesign) process.

 

Download our 8 top tips to help you navigate the difficult journey, maximise opportunities and avoid the common pitfalls.

 

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