Baffled or bored by the science-y connotations of the term 'sensory research'? We get it. That's why we're diving into the subject in classic PLAY sty...

More fun, less guilt…   As many Australians choose to reduce their alcohol consumption, or even go teetotal for the sake of their health; how can alco...

Here at PLAY, we’re all about putting the consumer first and keeping things real in the process. However, we know that when it comes to innovation; th...

Here at PLAY, we believe that packaging can be the most powerful and valuable consumer touchpoint out there. However, packaging research and design is...

The FMCG landscape is changing. As health and wellness becomes more of a priority to consumers, the lines are blurring between the domains of consumer...

Brands today are often guilty of focusing too much attention on the younger generation - the group of consumers typically seen as more 'glamorous' for...

Populating the pipeline for the future has been an ongoing challenge in FMCG. It’s time to unite foresight, insight, science and technology in order t...

Personalisation is everywhere in retail today. The pressure is on for retailers to operate with a multi-faceted 'omni-channel mix' of different online...

Today it is easier (and often cheaper) than ever before to buy international goods both online and in-store. Faced with endless choices and options, d...

Snacking has long been a part of most people’s daily lives. The biscuit-in-tea-dunkers. The hummus and carrot stick chompers. The 3pm Coca-Cola guzzle...