A version of this article was first published in Retail World Magazine.

We’re longtime fans of fresh, effective ways to approach research. We are called PLAY after all!

This week, we were invited to share our Play perspective on COVID-19 learnings with the Australian Institute of Food Science and Technology (AIFST). W...

For some, online shopping used to be a non-essential indulgence or a way to save time. Nowadays, with non-essential errands banned, more and more Aust...

As we write to you from our kitchen tables and home ‘offices’, it seems like an understatement to say that our worlds have changed dramatically in the...

In these uncertain times, consumer behaviour is rapidly changing and becoming more and more unpredictable. For almost six weeks, the PLAY team have be...

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Anyone who’s been tasked with building a powerful brand intimately knows the highs and lows of this mammoth task. It’s part science, part art and inev...

Pushing the boundaries of cutting-edge research ain’t no easy thing. Yet there is a consistent call from all corners of the industry to deliver ever m...

At PLAY, we’re huge fans of helping you uncover the right insights to drive innovation. One of our many specialties is reviewing and ‘renovating’ exis...