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FMCG news: top 10 food trends for 2019

The PLAY team LOVE all things FMCG and are dedicated to keeping your fingers on the pulse of Australian consumers, so we’ve put together 10 of the top...

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FMCG research: achieving fast-track sensory analysis with Product Clinics

Think different. Make it happen. PLAY. That’s how we do things around here. In the spirit of this message, we thought we’d introduce you to a product ...

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FMCG trends: how to get your product into consumers' healthy routines

Healthy daily routines are certainly a big part of today’s wellness movement but are people all talk, or are they really putting these concepts into p...

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retail trends: how 3 industry giants are shaking up the in-store shopping experience

Despite ongoing murmurings and dramatic news flashes about bricks-and-mortar going out of business amidst the rise of e-commerce, there are some compa...

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retail trends: getting into the online shopper's basket

It’s official: online is the fastest growing retail channel in Australia. According to Macquarie Bank, a whopping 60% of total retail sales in Austral...

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FMCG trends: connecting with your consumers - it's only natural

Australian grocery growth is at its lowest in twenty years. However, some categories and brands are winning despite challenging market conditions.   N...

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FMCG trends: the future of soft drinks

Price, convenience and taste are arguably the most important drivers for an industry like soft drinks, right? From our recent research into the explos...

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video research: the benefits of making market research more human [case study]

This week's blog is pretty exciting. We're talking innovation in FMCG. We're talking consumer-centricity in research. We're talking about how to make ...

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concept testing: the basics

Does the term 'concept testing' sound a bit confusing or airy fairy? If you need some clarity on how this kind of research can help you with product d...

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sensory research: the basics

Baffled or bored by the science-y connotations of the term 'sensory research'? We get it. That's why we're diving into the subject in classic PLAY sty...

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packaging: the silent salesman

 

Packaging is arguably the most valuable consumer touchpoint; after all, we all judge books by their covers.

 

The risks of poor packaging design are huge, and customer alienation can lead to severe losses in sales.

 

Do you understand the mind of your shopper, and what leads them to purchase? Packaging research is the essential first step in the pack design (or redesign) process.

 

Download our 8 top tips to help you navigate the difficult journey, maximise opportunities and avoid the common pitfalls.

 

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