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Emma Ditterich

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Posts by Emma Ditterich

get to market faster with innovation sprints

get to market faster with innovation sprints

We’re longtime fans of fresh, effective ways to approach research. We are called PLAY after all!

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how you can nail your online offering with digital shopper

how you can nail your online offering with digital shopper

For some, online shopping used to be a non-essential indulgence or a way to save time. Nowadays, with non-essential errands banned, more and more Aust...

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how to combine shopper and consumer research for awesome results

how to combine shopper and consumer research for awesome results

Let’s face it. People are demanding. They want brands to recognise their needs, frustrations, fears and goals (without coming across like a stalker!)....

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shopper research: optimise path to purchase and protect your margins

shopper research: optimise path to purchase and protect your margins

There are many amazing brands out there that people seem to love, but somehow the sales data doesn't seem to match up. Why is this the case? As buyer ...

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get the playbook

packaging: the silent salesman

 

Packaging is arguably the most valuable consumer touchpoint; after all, we all judge books by their covers.

 

The risks of poor packaging design are huge, and customer alienation can lead to severe losses in sales.

 

Do you understand the mind of your shopper, and what leads them to purchase? Packaging research is the essential first step in the pack design (or redesign) process.

 

Download our 8 top tips to help you navigate the difficult journey, maximise opportunities and avoid the common pitfalls.

 

Download Today

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