About the Author:

Sarah Kneebone

Marketing Manager at PLAY. Enjoys falling off surfboards and demolishing pizza.

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Posts by Sarah Kneebone

5 top tips for a successful seasonal pack promotion

5 top tips for a successful seasonal pack promotion

Over the years we've worked with hundreds of brands to launch seasonal products and packs and we've picked up a fair few pointers along the way.

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how to build a sensory story at the largest CLT facility in Australia

how to build a sensory story at the largest CLT facility in Australia

Have you heard? The PLAY team are officially the proud designers and owners of the largest sensory CLT facilities in Australia! Yep, it's true - we do...

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trend highlights: what's HOT in consumer land right now?

trend highlights: what's HOT in consumer land right now?

This is your perfect coffee break roundup of the most important consumer trends in Australia right now. We've pulled together 5 trends we KEEP seeing ...

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Gen Z vs. Millennials: 6 ways they’re different

Gen Z vs. Millennials: 6 ways they’re different

Whilst they may be generational neighbours, there are some very important differences between millennials and Gen Z.    In this blog post, we'll explo...

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sustainability: getting the green light from consumers

sustainability: getting the green light from consumers

In 2019, you're well aware that global warming is a huge problem and a worldwide hot topic, but do you know how your consumers really feel about prote...

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retail trends: the rise of gaming in Australia

retail trends: the rise of gaming in Australia

It seems the world will never tire of PLAY… and why would they ;)? Before you say it - no, this trend isn’t limited to children. Case in point: Candy ...

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How to effectively present and share insights within your organisation

How to effectively present and share insights within your organisation

Isn’t this the part we’re all waiting for? Sharing the precious, powerful insights that you’ve worked tirelessly to uncover with the rest of your orga...

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FMCG news: Woolworths debuts sustainability & health-focused concept store

FMCG news: Woolworths debuts sustainability & health-focused concept store

Did you get the chance to read our review of Woolworths' updated and truly consumer-centric store in Marrickville (Sydney), last year? Click here if y...

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FMCG news: top 10 food trends for 2019

FMCG news: top 10 food trends for 2019

The PLAY team LOVE all things FMCG and are dedicated to keeping your fingers on the pulse of Australian consumers, so we’ve put together 10 of the top...

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FMCG research: achieving fast-track sensory analysis with Product Clinics

FMCG research: achieving fast-track sensory analysis with Product Clinics

Think different. Make it happen. PLAY. That’s how we do things around here. In the spirit of this message, we thought we’d introduce you to a product ...

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packaging: the silent salesman

 

Packaging is arguably the most valuable consumer touchpoint; after all, we all judge books by their covers.

 

The risks of poor packaging design are huge, and customer alienation can lead to severe losses in sales.

 

Do you understand the mind of your shopper, and what leads them to purchase? Packaging research is the essential first step in the pack design (or redesign) process.

 

Download our 8 top tips to help you navigate the difficult journey, maximise opportunities and avoid the common pitfalls.

 

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