About the Author:

Sarah Kneebone

Marketing Manager at PLAY. Enjoys falling off surfboards and demolishing pizza.

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Posts by Sarah Kneebone

food trends 2020: what to expect in a lockdown year

food trends 2020: what to expect in a lockdown year

A version of this article was first published in Retail World Magazine.

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solved: how to build a powerful brand

solved: how to build a powerful brand

Anyone who’s been tasked with building a powerful brand intimately knows the highs and lows of this mammoth task. It’s part science, part art and inev...

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the biggest alcohol trends for 2020

the biggest alcohol trends for 2020

​​​Alcohol is a controversial topic in today’s world. While many of us are still fond of a nice, high-quality tipple, the global “wellness” trend has ...

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reaching new highs: Australia’s cannabis industry

reaching new highs: Australia’s cannabis industry

If you aren’t already, then it’s high time you get to grips with the controversial cannabis legalisation and innovation that’s taking place in Austral...

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2020 toy and gaming trends report

2020 toy and gaming trends report

Good news, people: It turns out, the world still likes to PLAY! Discover the growing global toys and gaming market trends for 2020, including industry...

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5 top tips for a successful seasonal pack promotion

5 top tips for a successful seasonal pack promotion

Over the years we've worked with hundreds of brands to launch seasonal products and packs and we've picked up a fair few pointers along the way.

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how to build a sensory story at the largest CLT facility in Australia

how to build a sensory story at the largest CLT facility in Australia

Have you heard? The PLAY team are officially the proud designers and owners of the largest sensory CLT facilities in Australia! Yep, it's true - we do...

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trend highlights: what's hot in consumer land right now?

trend highlights: what's hot in consumer land right now?

  This is your perfect coffee break roundup of the most important consumer trends in Australia right now. We've pulled together five trends we KEEP se...

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Gen Z vs. Millennials: 6 ways they’re different

Gen Z vs. Millennials: 6 ways they’re different

 

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sustainability: getting the green light from consumers

sustainability: getting the green light from consumers

  You're already well aware that global warming is a huge problem and a worldwide hot topic, but do you know how your consumers really feel about prot...

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get the playbook

packaging: the silent salesman

 

Packaging is arguably the most valuable consumer touchpoint; after all, we all judge books by their covers.

 

The risks of poor packaging design are huge, and customer alienation can lead to severe losses in sales.

 

Do you understand the mind of your shopper, and what leads them to purchase? Packaging research is the essential first step in the pack design (or redesign) process.

 

Download our 8 top tips to help you navigate the difficult journey, maximise opportunities and avoid the common pitfalls.

 

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