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Zoe Eaton

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Posts by Zoe Eaton

5 ways to deliver sensory research (without blowing the budget)

5 ways to deliver sensory research (without blowing the budget)

 

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say "G'Day" to PLAY MR's new MD

say "G'Day" to PLAY MR's new MD

We’re a close-knit team at PLAY MR, and nothing warms the cockles of our hearts more than seeing each other succeed. So, we couldn’t be prouder to ann...

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packaging: the silent salesman

 

Packaging is arguably the most valuable consumer touchpoint; after all, we all judge books by their covers.

 

The risks of poor packaging design are huge, and customer alienation can lead to severe losses in sales.

 

Do you understand the mind of your shopper, and what leads them to purchase? Packaging research is the essential first step in the pack design (or redesign) process.

 

Download our 8 top tips to help you navigate the difficult journey, maximise opportunities and avoid the common pitfalls.

 

Download Today

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