Does the term 'concept testing' sound a bit confusing or airy fairy? If you need some clarity on how this kind of research can help you with product development or that big launch you're planning - let us fill you in! In this post we cover:
- What is concept testing, exactly?
- Why is it so darn important?
- Concept testing and development in practice
At PLAY we think it's a bit barmy to bring a new product to market without first investigating consumers' perceptions and reactions to the idea. (We can't lie, it kinda helps that we have the largest sensory facility in Australia, just to make things even easier.)
Getting the testing right means you won't ever need to take such crazy risks! Download our innovation white paper for even more insights on taking your product from concept to successful launch.
What is concept testing, exactly?
Concept testing and development in practice.
So, what does a concept test actually involve? Let's go through the X steps.