concept testing: the basics
by: Sarah Kneebone
Does the term 'concept testing' sound a bit confusing or airy fairy? If you need clarity on how a concept test can help with product development or that big launch you're planning, then allow us to explain! In this post we cover:
- What is concept testing, exactly?
- Why is it so darn important?
- How to put concept testing and development into practice.
Getting a concept test right is all about de-risking a product. Download our Innovation white paper for more helpful insights to take your product from concept to successful launch.
What is concept testing, exactly?
Concept testing and development in practice.
So, what does a concept test actually involve? Let's go through the X steps.