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webinar: FMCG trends and tips to gain a competitive edge during a crisis

This week, we were invited to share our Play perspective on COVID-19 learnings with the Australian Institute of Food Science and Technology (AIFST). We love a lunch and learn, so we were thrilled to share the insights we've gained from our Australian online community over the past month and a half with some virtual friendly faces.

If you missed out, here's your chance to tune in and learn more about the impacts on purchase and consumption and what's next for FMCG manufacturers.

 

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In our webinar, we cover:

1. FMCG-specific recommendations to explore and help your business adapt during this time.

2. The emerging purchase and consumption trends we're seeing (and how they're evolving).

3. How Aussies are feeling and the kinds of changes they're making in response to the crisis.

 


Now is the ideal time to innovate.

The PLAY team has decades of experience in innovation and shopper insights to help your business adapt during this time. So if you're looking for a trusted partner or you're not sure where to start, we're here to guide you.

Get in touch on 02 8097 0200 or email hello@playmr.com.au at any time.

 

 GET THE FULL SCOOP WITH OUR INSIGHTS-PACKED WEBINAR DECK
 
 
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packaging: the silent salesman

 

Packaging is arguably the most valuable consumer touchpoint; after all, we all judge books by their covers.

 

The risks of poor packaging design are huge, and customer alienation can lead to severe losses in sales.

 

Do you understand the mind of your shopper, and what leads them to purchase? Packaging research is the essential first step in the pack design (or redesign) process.

 

Download our 8 top tips to help you navigate the difficult journey, maximise opportunities and avoid the common pitfalls.

 

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