webinar: FMCG trends and tips to gain a competitive edge during a crisis

by: Becky Mead

This week, we were invited to share our Play perspective on COVID-19 learnings with the Australian Institute of Food Science and Technology (AIFST). We love a lunch and learn, so we were thrilled to share the insights we've gained from our Australian online community over the past month and a half with some virtual friendly faces.

If you missed out, here's your chance to tune in and learn more about the impacts on purchase and consumption and what's next for FMCG manufacturers.

 

 GET THE FULL SCOOP WITH OUR INSIGHTS-PACKED WEBINAR DECK

 

In our webinar, we cover:

1. FMCG-specific recommendations to explore and help your business adapt during this time.

2. The emerging purchase and consumption trends we're seeing (and how they're evolving).

3. How Aussies are feeling and the kinds of changes they're making in response to the crisis.

 


Now is the ideal time to innovate.

The PLAY team has decades of experience in innovation and shopper insights to help your business adapt during this time. So if you're looking for a trusted partner or you're not sure where to start, we're here to guide you.

Get in touch to understand the possibilities today using the orange button to the right.

 

 GET THE FULL SCOOP WITH OUR INSIGHTS-PACKED WEBINAR DECK
 
 

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about the author

Becky Mead

As PLAY’s Managing Director, Becky is committed to our (and our client’s) continuous improvement. With 15 years of research experience in Australia and the UK, Becky is passionate about getting under the skin of local and global businesses to uncover their key challenges and find opportunities for the consumer perspective to drive growth. Based in the beautiful Northern Beaches, Becky loves to be outdoors and enjoys a bush hike or a long bike ride, topped off with a good glass of red.

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