say "G'Day" to PLAY MR's new MD

by: Zoe Eaton


We’re a close-knit team at PLAY MR, and nothing warms the cockles of our hearts more than seeing each other succeed.

So, we couldn’t be prouder to announce the promotion of our general manager, Becky Mead, to managing director.

If you’ve met Becky, you’ll know she’s the living embodiment of PLAY MR’s values: a kick-arse, can-do attitude; thoughtful; and committed to our (and our client’s) continuous improvement. 

Since starting her research career in the UK 15 years ago, Becky has worked at leading local and global agencies, helping brands to grow through her passion for segmentation, U&A, brand positioning, NPD, concept testing, market sizing and market opportunity studies. 

Our founder, Chris Thomas, is delighted to welcome Becky to the role. “Becky has been inspirational to work with over the last few years. She’s smart, determined and places a strong emphasis on continuous improvement which is so highly valued at PLAY. Her promotion to managing director in such a short space of time is a testament to all she has achieved.”

Becky added: “I’m thrilled to take on the role of MD at PLAY. Our company has gone from strength to strength, and it is such an exciting time for us. The Sydney team has just moved into our new digs and the Melbourne team is now up and running at speed! The culture at PLAY is fantastic; everyone goes above and beyond as they love what they do – thank you for making my job such a joy. Our passion is to Think Different. Make it Happen. PLAY. We have ambitious plans for FY20 and I’m excited to bring them to life.”

We couldn’t agree more! Get in touch with Becky at for a tour of our new state-of-the-art facilities, chew the fat on all things research, or just to say "congrats". 

Talk soon, 

The PLAY Team


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Zoe Eaton

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