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3 important ways consumer insights can combat Big Data

3 important ways consumer insights can combat Big Data

While many of us still are wrapping our head around the possibilities of Big Data in our business, the major retailers are using its full potential to...

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shopper research: optimise path to purchase and protect your margins

shopper research: optimise path to purchase and protect your margins

There are many amazing brands out there that people seem to love, but somehow the sales data doesn't seem to match up. Why is this the case? As buyer ...

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meet the new technology transforming shopper research

meet the new technology transforming shopper research

Let’s face it, we all judge books by their covers, which is why we invest so much time and resource in nailing our packaging. The key to getting packa...

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say "G'Day" to PLAY MR's new MD

say "G'Day" to PLAY MR's new MD

We’re a close-knit team at PLAY MR, and nothing warms the cockles of our hearts more than seeing each other succeed. So, we couldn’t be prouder to ann...

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why slow economic times propel creative thinking

why slow economic times propel creative thinking

Australia is in recession. This might seem like a bit of a doom and gloom situation, but the PLAY team are ALWAYS looking on the bright side - and for...

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trend highlights: what's hot in consumer land right now?

trend highlights: what's hot in consumer land right now?

  This is your perfect coffee break roundup of the most important consumer trends in Australia right now. We've pulled together five trends we KEEP se...

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why mini in-home usage trackers should be in your budget

why mini in-home usage trackers should be in your budget

 

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Gen Z vs. Millennials: 6 ways they’re different

Gen Z vs. Millennials: 6 ways they’re different

 

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sustainability: getting the green light from consumers

sustainability: getting the green light from consumers

  You're already well aware that global warming is a huge problem and a worldwide hot topic, but do you know how your consumers really feel about prot...

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retail trends: the rise of gaming in Australia

retail trends: the rise of gaming in Australia

It seems the world will never tire of PLAY… and why would they ;)? Before you say it - no, this trend isn’t limited to children. Case in point: Candy ...

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get the playbook

packaging: the silent salesman

 

Packaging is arguably the most valuable consumer touchpoint; after all, we all judge books by their covers.

 

The risks of poor packaging design are huge, and customer alienation can lead to severe losses in sales.

 

Do you understand the mind of your shopper, and what leads them to purchase? Packaging research is the essential first step in the pack design (or redesign) process.

 

Download our 8 top tips to help you navigate the difficult journey, maximise opportunities and avoid the common pitfalls.

 

Download Today

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