Let’s face it, we all judge books by their covers, which is why we invest so much time and resource in nailing our packaging.
The key to getting packaging right lies in testing it in context with real consumers. We’ve heard from clients how difficult the logistics for pack testing can be: expensive mock-ups, difficulties accessing and replicating real in-store set-ups, the list goes on.
Qualitative exploration: a mini story
Using eye tracking for accuracy.
Bringing the results to life for stakeholders.
The new PLAY MR HQ.
Talking of our new focus group rooms, the whole of Sydney HQ is now super flexible!
In our new office space, on top of the holding the largest CLT facility in Australia (yep!) we also have two rooms for focus groups, virtual shops and physical shelves with life-like in-store lighting.
There's even a live stream viewing facility so clients can watch from the comfort of their own homes or, of course, we can host your team here if you fancy a trip to the beaches!