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the PLAY way to partnerships

"Alone we can do so little; together we can do so much."

- Helen Keller

We hear you, Ms Keller. It's a philosophy close to our hearts, and it's why we thought it fitting to share something which really drives the PLAY team. It's slightly deep, a little soppy and borderline cheesy. But if you can't say it on Valentine's Day, when can you? 
We’re often thinking about the relationships, connections and partnerships in our lives (by the way, it’s totally okay if you’re thinking about your dog right now). So, here’s something important to consider, especially if you're not feeling the love yet.



Ask yourself this: what do you want from your partnerships?


  1. To feel understood?
  2. To believe that you’re both in it for the long-haul?
  3. To feel that you’re on the same team?
  4. To evolve and learn?
  5. To feel valued?
  6. To trust that they’ve got your back?
  7. To feel like the other person actually gives a sh*t?

At PLAY, we want this too. We believe that asking the right questions upfront is key. 
That’s why we firmly believe in partnerships not projects. And we’re passionate about it.
work partners

What does a PLAY partnership look like?

Many of our clients have been with us since day one (you know who you are!), and we reckon that’s because we make it our mission to ensure that partnerships not projects’ is completely instilled in the way we work together. 
Whether that’s by proactively coming up with unexpectedly innovative solutions, making that  24-hour-turnaround happen or creating a sharp deliverable which helps both the insights team and the leadership team.  To paraphrase Bryan Adams, everything we do, we do it (literally) for you.

It’s about sitting on the same side of the table. It's about asking the hard questions of each other to ensure we're on the same page. It's about sharing trend pieces and insights that help you plan ahead.

And of course, having a PLAYful attitude... cause where’s the joy in a partnership if it’s no fun?! 

flock of birds sticking together

The honeymoon ain't over.

Now more than ever, as insights teams get leaner and piles of work grow, we are all in need of better partners to support each other through the ups and downs.
To us, this means finding a partner who makes life easier, takes out the hassle and delivers the sweet relief of holistic solutions.
If we’re already PLAYing for your team, we hope you’re feeling our love.
However, if you're not feeling the love and would like to, our Tinder profile - ahem, we mean, our door - is always open.
Happy Valentine's Day (we'll be celebrating all the discounted chocolate tomorrow).

Let's make it official.

Ready for some love? Get in touch on 02 8097 0200 or email at any time. We promise we won't ghost you.


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packaging: the silent salesman


Packaging is arguably the most valuable consumer touchpoint; after all, we all judge books by their covers.


The risks of poor packaging design are huge, and customer alienation can lead to severe losses in sales.


Do you understand the mind of your shopper, and what leads them to purchase? Packaging research is the essential first step in the pack design (or redesign) process.


Download our 8 top tips to help you navigate the difficult journey, maximise opportunities and avoid the common pitfalls.


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