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the PLAY way to partnerships

Hipster couple holding heart card on white background.jpeg

"Alone we can do so little; together we can do so much." Helen Keller.

As it’s Valentine’s Day today, we thought it fitting to share something which really makes our hearts burst, here at PLAY. I suppose it’s something quite soppy, but also very important.
So, bear with us while we get slightly deep and borderline cheesy (it’s allowed on Valentine’s Day, right?).
On Feb 14th, we’re often all thinking about the relationships, connections and partnerships in our lives (by the way, it’s totally okay if you’re thinking about your dog right now)…
So, here’s something important to consider.


What do you really want or need from these partnerships?

To feel understood?
To feel that you’re on the same team?
To get value?
To believe that you’re both in it for the long-haul?
To be curious about the future?
To trust that they’ve got your back?
To evolve and learn?
To be passionate?

To feel like the other person actually gives a s***, possibly?! 

Well, no matter how soppy it sounds, at PLAY we want all of this too… no matter whether that’s for our client, supplier or team partnerships.
That’s why we firmly believe in partnerships not projects. And we’re passionate about it.
Many of our clients have been with us since day one (you know who you are!), and we believe that’s largely because we make it our mission to ensure that partnerships not projects’ is completely instilled in the way we work together - not just in our words, but in our actions (let’s face it, we’ve all experienced a relationship where the person turned out to be all talk!).
Whether that’s by proactively coming up with out-of-the-box suggestions, making that 24 hour turnaround happen, creating an awesome deliverable which helps the insights manager make an impact internally, or simply by forwarding on an industry article we think someone might enjoy. 

It’s about sitting on the same side of the table.

Being proactive, not reactive.
Staying open.
Being helpful.
Getting fired up.

And of course, having a PLAYful attitude... cause where’s the joy in a partnership if it’s no fun?! 

Now more than ever, as insights teams get leaner and the pile of work gets fatter, we are all in need of better partners... to support each other through the ups and downs.
To us, this means;

...not settling for less than a partner who makes life easier, takes out the hassle and delivers the sweet relief of whole-picture-considered solutions.

And why do good partners do all of this? Again: it's because they actually give a s***.

Anyway, that’s our hearts spilled out for you and if we’re already PLAYing for your team, we hope you’re feeling our love.
However if, for any reason, you realise that you’re not currently feeling the love (this could be from your consumers or your agencies!) and you’re interested in working on that, know that our Tinder profile - I mean our door - is always open.
Big love,
The PLAY team

P.S. Enjoy your Valentine’s dinner dates!Dinnerdate

Over to you

In the spirit of Valentine's, if you feel like geting closer to your consumers, then feel free to get in touch on 02 8097 0200 or email at any time. We promise we won't stand you up.

Talking of consumers, we've got a whole community of them (thousands in fact!) ready and waiting to divulge their thoughts on your brand or product. Find out more about how you can tap into this here.

If you want to learn more about how we do things around here, click here to meet the team. We'd love to get to know you!

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