Successful brand strategies stem from a combination of consumer insight, strategy and some smart thinking. Strong brands have a clear, unique personality, enabling consumers to relate in a meaningful way through effective communication.
We can help you define what’s unique about your brand and how you can drive growth, command a higher price premium and differentiate your offering from the competition.
Effective communications will ideally connect with your audience in an emotionally engaging way; achieving cut-through while driving saliency and cementing core brand positioning in the minds of your consumers.
PLAY’s quantitative and qualitative researchers employ a host of tools and techniques to bring you closer to your consumers or shoppers.
The way you communicate with your target market, and when and how you craft your messages, makes a huge different in terms of their propensity to engage with your brand, and stay loyal to your brand for the long-term.
At PLAY, we use tried and tested techniques to ensure that your communications are grounded in insight, and reach the right customers, at the right time.
Understanding what is unique about your brand allows you to establish a point of difference. To stand out, you need a broad understanding of the market in which you’re playing.
What other products or services exist that could pose a threat? How are they being marketed? What does this mean for your brand, and how can you make the most of your point-of-difference in order to get cut-through?
We realise that often, your marketing activity is dictated by a global team, and many of our clients with international businesses are required to use pre-prepared global assets.
At PLAY, we can help you ensure your communication is fine-tuned and tweaked for an Australian audience. Our experts can review your design and copy, and recommend amendments to ensure it will achieve maximum brand engagement and loyalty with local consumers.
At PLAY, we’re continually focused on results, and we’ll never recommend a path that we don’t think is likely to deliver. One of the key ways we do this is by exploring the effectiveness of any advertising at a conceptual ideas stage.
Our qualitative and quantitative approaches to testing copy ideas at a storyboard or script stage enables us to evaluate how your consumers are likely to respond to a particular campaign, before you’ve made an investment in production.