product testing

product testing.jpg

product testing

Before you release a product into the market, it makes great sense to do somewhat of a ‘trial-run’, testing various elements to measure its impact, and to ensure your new product is likely to get positive results.


Product testing also enables you to make any necessary amendments or modifications before a product has been rolled out.


At PLAY, we have tested thousands of products for leading manufacturers, both here in Australia and overseas.


We use innovative, creative and reliable market research techniques to get the feedback our clients need.


Our platform makes the entire process easy and seamless. We can also test a wide variety of products, including grocery and household items, alcohol, technology, toys, clothing and more.

why PLAY with us?

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How will your product be received in the market? We ask actual customers to tell us!

We’ve recruited thousands of enthusiastic people across Australia who want to give their feedback on new and existing products.

Each shopper is carefully profiled on the types of products they buy, so we can achieve very targeted results and feedback.


Our team includes a number of sensory professionals who are capable of conducting more complex sensory projects, from both a fieldwork and design and analysis perspective.

We are a preferred sensory partner to a number of Australia’s largest manufacturers, and conduct both central location tests and in-home usage tests.


Through our qualitative and quantitative approaches, we are able to understand the broader picture regarding how your products are used – from point of purchase, through to disposal.

We can pull together a very detailed understanding of your product through its lifecycle, determining what’s great about it, and what isn’t, in order to help you evolve your product offering and create products that consumers love.


When you’re getting a product to market, timing is everything. You certainly don’t want to be held up by unnecessarily drawn-out routines.

At PLAY, we have our own system through which we test products according to several key performance indicators. The result is faster and more cost-effective than is typically possible. We have tested products from over 50 Australian companies using this proven method.

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"PLAY is my go-to market research agency because of their can-do attitude, their willingness to try something new, their continual strive for the best technology and products as well as their sharp, concise, insightful reporting. They are fun to work and play with."

Alison Turner, Quantitative Research Manager

“PLAY have shown a strong understanding of research approaches, consumer brands and the FMCG categories we operate in. They have successfully turned around fast research projects as required but they have also challenged us and worked in partnership on a number of more strategic challenges.”

Mark Whitby, Regional Consumer Market Insight Manager,

“PLAY’s ability to simplify what is sometimes a complex innovation research process worked perfectly. They approached the challenge efficiently, and quickly identified how the new packaging would deliver against our brand’s KPIs, and where there were opportunities to optimise the new designs further.”

Michael Sergeant, Group Marketing Manager,
Campari Asia Pacific

“PLAY’s no-nonsense approach and ability to quickly get to the heart of the problem makes them the perfect partner for us. They tackle the business issue with methodologies that are spot on for our timeframes and budgets. Recommendations are relevant, actionable and delivered in a way that makes them extremely easy to digest.”

Ned Tesic, Head of Marketing,
Sydney Markets

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