fast. accurate. cost-effective.

Online communities can be expensive, and establishing your own requires considerable time and investment to ensure engagement.


So, why not save yourself both money and hassle, and try ours on for size?


Shopper Social is PLAY’s online community, specifically designed for the consumer goods industry. Our platform makes market research easy.


We take the stress out of your research with our on-demand, syndicated platform which saves time, improves return on investment, and delivers better outcomes. We also offer a suite of cost-effective agile research solutions through our community of 5,000 Australians and 2,000 New Zealanders.


Ready-made solutions available through our Shopper Social service include: in-home product tests, concept tests, packaging research, range optimisation, video feedback, qualitative discussions and online eye tracking. We also conduct several ad-hoc research projects with this community as part of market understanding and brand development projects.

easy &
set up

You can start using Shopper Social today. Unlike many traditional online communities, there’s no need to invest time or effort in learning new software.

Our dedicated team will manage your community, in-house.

We also have a specially designed on-boarding process to make the whole experience as straightforward and personal as possible.


When you’re getting a new product to market, every dollar counts.

When you use Shopper Social, there are no setup fees, recruitment costs or monthly licensing fees.

Every dollar goes towards your projects, and there are no hidden incentive costs either.


As part of Shopper Social, you can leverage our extensive industry experience. We understand the local market, and provide end-to-end research expertise.

Our consumer research team includes both qualitative and quantitative experts, and we also provide a dedicated Consumer Insights Director, who can coordinate your research and translate any outcomes.

profiled &

Shopper Social is a social hub, where members share ideas and opinions – with no brand bias.

Our dedicated Community Engagement Team ensures there are ongoing competitions, giveaways and regular, fresh content.

Deep profiling on respondents’ shopping habits means your target market can be quickly and cost effectively identified.

how it works


Got a job for our Shopper Social team? Simply complete our online briefing form and share a few details.


We’ll come back to you within 24 hours with some options for using our community to get the insights you’re after.


Review the options in your own time, and let us know which option (or options) you’d like to go ahead with.


We’ll get working, and will get back to you with results in lightning speed – within just 24 hours for some methodologies.

make a PLAY today

shopper social introduction [video]
[your CORE pain points = gone]


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“PLAY’s no-nonsense approach and ability to quickly get to the heart of the problem makes them the perfect partner for us. They tackle the business issue with methodologies that are spot on for our timeframes and budgets. Recommendations are relevant, actionable and delivered in a way that makes them extremely easy to digest.”

Ned Tesic, Head of Marketing,
Sydney Markets

“PLAY have shown a strong understanding of research approaches, consumer brands and the FMCG categories we operate in. They have successfully turned around fast research projects as required but they have also challenged us and worked in partnership on a number of more strategic challenges.”

Mark Whitby, Regional Consumer Market Insight Manager,

“PLAY’s ability to simplify what is sometimes a complex innovation research process worked perfectly. They approached the challenge efficiently, and quickly identified how the new packaging would deliver against our brand’s KPIs, and where there were opportunities to optimise the new designs further.”

Michael Sergeant, Group Marketing Manager,
Campari Asia Pacific

"PLAY is my go-to market research agency because of their can-do attitude, their willingness to try something new, their continual strive for the best technology and products as well as their sharp, concise, insightful reporting. They are fun to work and play with."

Alison Turner, Quantitative Research Manager,

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