fast. accurate. cost-effective.

Online communities can be expensive, and establishing your own requires considerable time and investment to ensure engagement.

So, why not save yourself both money and hassle, and try ours on for size?

Shopper Social is PLAY’s online community, specifically designed for the consumer goods industry. Our platform makes market research easy.

We take the stress out of your research with our on-demand, syndicated platform which saves time, improves return on investment, and delivers better outcomes. We also offer a suite of cost-effective agile research solutions through our community of 5,000 Australians and 2,000 New Zealanders.

Ready-made solutions available through our Shopper Social service include: in-home product tests, concept tests, packaging research, range optimisation, video feedback, qualitative discussions and online eye tracking. We also conduct several ad-hoc research projects with this community as part of market understanding and brand development projects.

easy &
fast
set up

You can start using Shopper Social today. Unlike many traditional online communities, there’s no need to invest time or effort in learning new software.

Our dedicated team will manage your community, in-house.

We also have a specially designed on-boarding process to make the whole experience as straightforward and personal as possible.

value
for
money

When you’re getting a new product to market, every dollar counts.

When you use Shopper Social, there are no setup fees, recruitment costs or monthly licensing fees.

Every dollar goes towards your projects, and there are no hidden incentive costs either.

positive
consumer
experience

As part of Shopper Social, you can leverage our extensive industry experience. We understand the local market, and provide end-to-end research expertise.

Our consumer research team includes both qualitative and quantitative experts, and we also provide a dedicated Consumer Insights Director, who can coordinate your research and translate any outcomes.

deeply
profiled &
engaged
community

Shopper Social is a social hub, where members share ideas and opinions – with no brand bias.

Our dedicated Community Engagement Team ensures there are ongoing competitions, giveaways and regular, fresh content.

Deep profiling on respondents’ shopping habits means your target market can be quickly and cost effectively identified.