It was Tuesday. We’d been working with a well-known coffee brand to help them evaluate several options for a new product launch, and had a test location booked for the coming weekend.
Everything was going swimmingly until our client called us with the dramatic news: the decision was to be brought forward, and they needed the research insights before the weekend. Calamity!
As we have unique codes for all of our participants, it allowed us to streamline the process, and we were able to group users and gather the results quickly.
The company was, therefore, able to make a clear and informed call regarding their new product direction within their reduced timeframe. Crisis averted!