Coffee: enabling a strategic product call at lightning speed

Sometimes, timelines need to be thrown out the window. When our client told us that their decision day (or D-Day!) had to be much earlier than originally briefed, all hands were on deck to ensure that their new product launch would be well informed, regardless of the new timings. The final topline identified a clear winner and additional recommendations all before the new deadline.

challenge

It was Tuesday. We’d been working with a well-known coffee brand to help them evaluate several options for a new product launch, and had a test location booked for the coming weekend.

Everything was going swimmingly until our client called us with the dramatic news: the decision was to be brought forward, and they needed the research insights before the weekend. Calamity!

solution

Fortunately, the PLAY team is accustomed to tight deadlines and works extremely well in a crisis. We brought all hands on deck to secure a new venue, contact all our research participants and coordinate a new session for Friday (a super tough recruit).

As we have unique codes for all of our participants, it allowed us to streamline the process, and we were able to group users and gather the results quickly.

result

We sent a topline report to our coffee client, outlining a clear product preference, on the Friday evening.

The company was, therefore, able to make a clear and informed call regarding their new product direction within their reduced timeframe. Crisis averted!

you’re in good company.

wool worths
nestle
unilever
gbu
goodman fileder
saputo
purina
bakers-delight
boundary bend limited
remedy
p&g
northern-beaches
mars
laureate
kelloggs
gdr-group
frucor
firmenich
endeavour-drinks
dominos
blackmores

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