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In this quick guide, PLAY's innovation expert, Katherine Savage, shares:

- Where early-stage innovation should be used and the result when it isn't.

- Why your consumer should be involved as early as possible.

- Key scenarios where early-stage innovation is useful and exactly how to use it.

you’re in good company.

wool worths
nestle
gbu
unilever
goodman fileder
saputo
purina
bakers-delight
boundary bend limited
remedy
northern-beaches
mars
laureate
kelloggs
gdr-group
frucor
firmenich
endeavour-drinks
dominos
blackmores

as featured in.

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