what we can do for you.

We're in the business of useful research and love nothing more than uncovering new insights you can actually use to grow your business.

With our talented team and world-class facilities in Sydney and Melbourne, we can PLAY any way your research demands.

prep and polish

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prep and polish

You've got a great new product idea and it's almost there. There's just one or two elements you have to nail down and de-risk before you build your final offer. Whether it's the positioning, the packaging, or the product itself, our proven approach and world-class facilities help you optimise your idea for its target market - fast.

digital shopper

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digital shopper

Is your online offer delivering? If not, it might be time to get the experts in - your shoppers! From assessing digital shopper behaviour, crafting the look and feel of your product offer or site, and optimising conversions through consideration, click to cart and delivery; we'll have your offer up to speed in no time. Whatever your problem is, with shopper testing at every stage of the journey, your customers will be nodding along in agreement.

pre-launch proof

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pre-launch proof

Time to review your entire product and tweak tweak tweak. To help build a bulletproof business case for launch, we'll assess everything from concept to packaging and product, to potential audiences and identify any opportunities you may be missing - all under one high-tech roof. We'll give you a 360-degree perspective backed by your consumers, packaged up into sharp, shareable insights and recommendations.

why PLAY with us?

get nimble solutions to
insights you can trust.

Don’t settle for lazy bog-standard solutions.
We create custom research that meets your
needs (and your budget).

concise insights that are short,
sharp and shareable.

Confidently back your next move with
actionable insights that really wow your team.

get help with fast,
sticky innovation.

Get the jump on your competitors. Accelerate
innovation and de-risk your launch, renovation
or a reposition with leading edge research
techniques and tools.

case study: how to minimise risk for new product launches

Learn how we helped a major FMCG brand test their new product so it would cut through in a highly competitive category.

From my first conversation with the PLAY team, I was really impressed. I reached out to them with a qualitative brief that needed a very quick turnaround. The team were extremely knowledgeable and very responsive. Given the tight recruitment specs, an online panel was suggested. It proved to be fantastic as it gave us rich insights as well as the opportunity to probe areas of interest. I wouldn't hesitate to work with PLAY again or to recommend them to others.

LIZ TELFORD, HEAD OF MARKETING
TRAVELCARD

PLAY perspectives.

nail your online offering with digital shopper research

how to market to every age

watch innovation sprints in action

you’re in good company.

wool worths
nestle
gbu
unilever
goodman fileder
saputo
purina
bakers-delight
boundary bend limited
remedy
northern-beaches
mars
laureate
kelloggs
gdr-group
frucor
firmenich
endeavour-drinks
dominos
blackmores

enquire today.

as featured in

inside fmcg
australian foodnews
b&t
food & drinks
food & beverages
marketing
pkn
retail word