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actionable insights: the cheat sheet - beyond the buzzword


Uncovering a great insight is like hitting the marketing jackpot. It can be a game changer.


Unveiling that powerful, actionable insight sounds cool and will look effortless when you condense it down, but in practice it’s a very challenging process to get there.


Have you got a finding or an insight? Is the insight even noteworthy? Does it provide opportunity for action and future growth?


Let us help you unveil some illusive 'actionable insights' (and impress your boss).

Download Your Copy Free Today!

finding or insight?

We give you the key differences between a finding and an insight, including real examples.

how do you identify great insights?

This is tricky. Get hold of our 5 top tips for uncovering that elusive insight - processes which can be used together, or in isolation.

unlocking growth

Discover the key questions you need to ask to tell if your insight will drive action and importantly, unlock growth.

we've tested it with the best

“PLAY have shown a strong understanding of research approaches, consumer brands and the FMCG categories we operate in. They have successfully turned around fast research projects as required but they have also challenged us and worked in partnership on a number of more strategic challenges.”

Mark Whitby, Regional Consumer Market Insight Manager,

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