Uncovering a great insight is like hitting the marketing jackpot. It can be a game changer.
Unveiling that powerful, actionable insight sounds cool and will look effortless when you condense it down, but in practice it’s a very challenging process to get there.
Have you got a finding or an insight? Is the insight even noteworthy? Does it provide opportunity for action and future growth?
Let us help you unveil some illusive 'actionable insights' (and impress your boss).
We give you the key differences between a finding and an insight, including real examples.
This is tricky. Get hold of our 5 top tips for uncovering that elusive insight - processes which can be used together, or in isolation.
Discover the key questions you need to ask to tell if your insight will drive action and importantly, unlock growth.