market understanding infographic.jpg

market understanding: segment profile infographic


As all marketers know, being able to split buyers in groups with similar needs, wants and behaviours, is vital to market effectively and drive business growth.


Segment profiles provide an organisation with a clear understanding of the consumers they wish to target.


It's vital for strategy and comparison - but how can you bring this to life for all stakeholders?


Download our infographic to see how to inject energy into your segmentation.

Download Your Copy Free Today!

we've tested it with the best

"PLAY is my go-to market research agency because of their can-do attitude, their willingness to try something new, their continual strive for the best technology and products as well as their sharp, concise, insightful reporting. They are fun to work and play with."

Alison Turner, Quantitative Research Manager,

as featured in