packaging: mind hack your shopper
Do you understand your shopper's mind enough to influence that final purchase decision?
In the first of a 5-part series, PLAY explores the mind of the shopper in a retail environment with a focus on packaging. This report includes:
> [EXCLUSIVE] interview content with industry experts
- Rodney Sammut (Head of Customer Insights at Endeavour Drinks Group)
- Michael Sergeant (Global Marketing Manager at Casella Family Brands)
- Justin Dowel (Managing Director at Natures Organics)
> Important academic thinking and findings which apply to the retail environment
- > Real world examples and practical tips for marketers
