packaging: the silent salesman


Packaging is arguably the most valuable consumer touchpoint; after all, we all judge a book by its cover.


The risks of poor packaging design are huge; customer alienation can lead to severe losses in sales.


Do you understand the mind of your shopper, and what leads them to purchase? Packaging research is the essential first step in the pack design (or redesign) process.


Download our 8 top tips to help you navigate the difficult journey, maximise opportunities and avoid the common pitfalls.

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shopper psychology

Discover why, today more than ever, your shopper's mentality, behaviour and decision-making must be thoroughly understood.

the right direction

There's lots of ways to approach packaging research, and we've seen it done wrong many, many times. We give you the insider knowledge on what methods work in the real world.

risks and considerations

What mistakes do people commonly make when embarking on the packaging journey and how can you avoid them?

what to focus on

With so much to consider, we fill you in on what's important to consider and where you needn't worry. Throw your energy into the right stuff and get results.

we've tested it with the best

“PLAY have shown a strong understanding of research approaches, consumer brands and the FMCG categories we operate in. They have successfully turned around fast research projects as required but they have also challenged us and worked in partnership on a number of more strategic challenges.”

Mark Whitby, Regional Consumer Market Insight Manager,

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