Packaging is arguably the most valuable consumer touchpoint; after all, we all judge a book by its cover. In our free report, we cover:
- Our 8 top tips on how to nail your packaging.
- How to get started with meaningful packaging research.
- Why you need to understand the mind of your shopper to succeed.
PLAY's next webinar will be a panel discussion to help you approach AI with a balance of healthy scepticism and curiosity.
It's about not dismissing every new tool as a gimmick or accepting it blindly. We will equip you with the insights to ask the right questions so you can assess an AI tool's potential for your consumer research.
You'll get a framework through which you can run every AI tool you're pitched. You can use that framework to evaluate those pitches and make smart decisions.
Our panel will explore evaluating AI tools:
Is AI going to be the new heart of consumer research, or is the human element irreplaceable?
This is your chance to be part of a conversation about AI's role in consumer research.
Join us to share your AI experiences in consumer research.
Learn from our panel about how you can approach choosing the right AI tools with confidence and curiosity.