Packaging is arguably the most valuable consumer touchpoint; after all, we all judge books by their covers.
The risks of poor packaging design are huge, and customer alienation can lead to severe losses in sales.
Do you understand the mind of your shopper, and what leads them to purchase? Packaging research is the essential first step in the pack design (or redesign) process.
Download our 8 top tips to help you navigate the difficult journey, maximise opportunities and avoid the common pitfalls.
Discover why, today more than ever, your shopper's mentality, behaviour and decision-making must be thoroughly understood.
There's lots of ways to approach packaging research, and we've seen it done wrong many, many times. We give you the insider knowledge on what methods work in the real world.
What mistakes do people commonly make when embarking on the packaging journey and how can you avoid them?
With so much to consider, we fill you in on what's important to consider and where you needn't worry. Throw your energy into the right stuff and get results.