In-home usage tests are a critical part of sensory research. However, researchers should consider some key factors before deciding whether to include valuable in-home usage tests in their next product development project.
Learn why an IHUT could be your solution:
Learn how an IHUT works in practice and why respondents love it.
Discover the situations when an IHUT is your best friend and why.
Learn the key benefits of an IHUT, explored in comparison with a traditional CLT.
What do you need to consider to ensure the best results and insights? What kind of approach works best?