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Shopper Social


Shopper Social is PLAY’s syndicated online community, specifically designed for the consumer goods industry... and we want to show you how it could make your life SO much easier.


In this video we'll show you how you can take the stress out of your research and eliminate your core pain points, with access to a ready-made, on-demand, engaged community of 5,000 Australians and 2,000 New Zealanders.


Learn how you could benefit from our suite of cost-effective agile research solutions including in-home product tests, concept tests, video feedback, packaging research, range optimisation, discussions and online eye tracking.

Explore the Benefits Today!

increase your research roi

no brand bias


hassle-free and on-demand

cost-effective, ready-made solutions

we've tested it with the best

“PLAY have shown a strong understanding of research approaches, consumer brands and the FMCG categories we operate in. They have successfully turned around fast research projects as required but they have also challenged us and worked in partnership on a number of more strategic challenges.”

Mark Whitby, Regional Consumer Market Insight Manager,
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