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the secret to brand growth 


Distilled and ready for you: some of the most interesting ideas that have arisen in the insights and marketing community in recent years.


These learnings are relevant for anyone who gets to influence FMCG brand growth, but also highly applicable across other industries.


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“PLAY have shown a strong understanding of research approaches, consumer brands and the FMCG categories we operate in. They have successfully turned around fast research projects as required but they have also challenged us and worked in partnership on a number of more strategic challenges.”

Mark Whitby, Regional Consumer Market Insight Manager,
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