supercharged SME solutions

progressing with purpose and proof

Hey there SME superstars! We've given classic market research a lean, mean makeover just for YOU.
Has consumer research felt out of your reach until now? Well, you might be interested to know that you have access to various Government grants AND our streamlined SME solutions (led by FMCG experts).
We're working alongside Monash Food Innovation Centre to help you move forward with confidence.
How about we bust some of those classic research myths that you've been wondering about first...

doesn't kill
good ideas

We offer solutions which look at both BROAD consumer appeal and opportunity NICHES. If your big idea resonates; we'll dig deep into exactly who, how, what, why, when, where... you get the picture!

is not just
for big biz

Here's to the small and nimble! We have put together (with great love and care) a whole host of standardised options which produce hugely cost-effective insights. Small investment, big results!

doesn't need
to be slow

We find hanging around just as boring as you do! Our highly structured products and programmes are specially designed to produce ultra fast results.

government grants
aren't just
for academics

Check out the range of Government grants available for SMEs. Pssst... we can help! Contact us to find out more about how it works and how to get started.

want to build a business case?

If you're looking to win over the trade or progress an idea, we focus on the core measures of success:


1. Is your idea good?

2. Will it be bought?

3. How often will it be bought?

4. Who wants it?

5. What could you do to make your idea even better?

introducing a streamlined
suite of insights tools

[pick what you need or bundle it all up together]


you will receive: fancy data tables
+ 1hr video call to discuss results

[customisation, reporting and face-to-face presentations available at additional cost]





 want to press PLAY?

Get in touch: 02 8097 0200 |

you're in good

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“PLAY have shown a strong understanding of research approaches, consumer brands and the FMCG categories we operate in. They have successfully turned around fast research projects as required but they have also challenged us and worked in partnership on a number of more strategic challenges.”

Mark Whitby, Regional Consumer Market Insight Manager,

“PLAY’s no-nonsense approach and ability to quickly get to the heart of the problem makes them the perfect partner for us. They tackle the business issue with methodologies that are spot on for our timeframes and budgets. Recommendations are relevant, actionable and delivered in a way that makes them extremely easy to digest.”

Ned Tesic, Head of Marketing,
Sydney Markets

“PLAY’s ability to simplify what is sometimes a complex innovation research process worked perfectly. They approached the challenge efficiently, and quickly identified how the new packaging would deliver against our brand’s KPIs, and where there were opportunities to optimise the new designs further.”

Michael Sergeant, Group Marketing Manager,
Campari Asia Pacific

"Play is my go-to market research agency because of their can-do attitude, their willingness to try something new, their continual strive for the best technology and products as well as their sharp, concise, insightful reporting. They are fun to work and play with."

Alison Turner, Quantitative Research Manager,

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