We work with clients in FMCG, lifestyle, retail, and more, to help them understand complex consumer behaviours.
Of course, we offer standard research solutions. But through our world-class facilities in Sydney and Melbourne, we also deliver smarter, faster, more innovative solutions to fast track your results.
At PLAY we’ve developed innovative flexible research products
to achieve your specific goals.
So, you have all the data and insights you need to gear up for that exciting next level of innovation. Or you may be starting from scratch and need to understand the 'lay of the land' to determine where the sweet spots are. Either way, we'll help you distil what you already know and identify what you need to know to accelerate the next phase of your growth journey.
Using cutting edge technology, facilities and research techniques, we'll accelerate your NPD process and iterate in real-time to deliver recommendations you can immediately action. Designed to 'WOW' your stakeholders and quickly uncover if your new product is ready to be polished or needs a rethink... right alongside your team!
You've got a great new product idea and it's almost there. There's just one or two elements you have to nail down and de-risk before you build your final offer. Whether it's the positioning, the packaging, or the product itself, our proven approach and world-class facilities help you optimise your idea for its target market - fast.
Time to review your entire product and tweak tweak tweak. To help build a bulletproof business case for launch, we'll assess everything from concept to packaging and product, to potential audiences and identify any opportunities you may be missing - all under one high-tech roof. We'll give you a 360-degree perspective backed by your consumers, packaged up into sharp, shareable insights and recommendations.
Is your online offer delivering? If not, it might be time to get the experts in - your shoppers! From assessing digital shopper behaviour, crafting the look and feel of your product offer or site, and optimising conversions through consideration, click to cart and delivery; we'll have your offer up to speed in no time. Whatever your problem, with shopper testing at every stage of the journey, your customers will be nodding along in agreement.
So you think you know your target audience - so why aren't they buying your product or service? Grow your market share and understanding quick stat by using our powerful approach to drill down into your audience's impulses, needs and behaviours. Convert your customer and drive profits, all at once.
With a 30-seat CLT in Sydney and state of the art focus group rooms, eye tracking capability, smart walls and physical shelving modules in both Sydney and Melbourne, we can PLAY any way your research demands.
Our flexible on-site focus group rooms and 3-metre purpose-built screen mean we can easily build the ideal environment for your research needs within the one facility.
With Australia's largest sensory central location testing facilities and a fully equipped commercial kitchen, we can test everything from fragrances to frozen food in a fun environment - we are called PLAY after all!
Paired with our interactive smart screen, our eye-tracking facilities mean we can recreate a realistic shopping environment to see how your product stacks up on shelf.