we PLAY any way your research demands.

We work with clients in FMCG, lifestyle, retail, and more, to help them understand complex consumer behaviours.

Of course, we offer standard research solutions. But through our world-class facilities in Sydney and Melbourne, we also deliver smarter, faster, more innovative solutions to fast track your results.

deliver faster actionable innovation
to your business.

At PLAY we’ve developed innovative flexible research products
to achieve your specific goals.

the kickstart

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the kickstart

So, you have all the data and insights you need to gear up for that exciting next level of innovation. Or you may be starting from scratch and need to understand the 'lay of the land' to determine where the sweet spots are. Either way, we'll help you distil what you already know and identify what you need to know to accelerate the next phase of your growth journey.

innovation sprints

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innovation sprints

Using cutting edge technology, facilities and research techniques, we'll accelerate your NPD process and iterate in real-time to deliver recommendations you can immediately action. Designed to 'WOW' your stakeholders and quickly uncover if your new product is ready to be polished or needs a rethink... right alongside your team!

prep and polish

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prep and polish

You've got a great new product idea and it's almost there. There's just one or two elements you have to nail down and de-risk before you build your final offer. Whether it's the positioning, the packaging, or the product itself, our proven approach and world-class facilities help you optimise your idea for its target market - fast.

pre-launch proof

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pre-launch proof

Time to review your entire product and tweak tweak tweak. To help build a bulletproof business case for launch, we'll assess everything from concept to packaging and product, to potential audiences and identify any opportunities you may be missing - all under one high-tech roof. We'll give you a 360-degree perspective backed by your consumers, packaged up into sharp, shareable insights and recommendations.

digital shopper

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digital shopper

Is your online offer delivering? If not, it might be time to get the experts in - your shoppers! From assessing digital shopper behaviour, crafting the look and feel of your product offer or site, and optimising conversions through consideration, click to cart and delivery; we'll have your offer up to speed in no time. Whatever your problem, with shopper testing at every stage of the journey, your customers will be nodding along in agreement.

segmentation and
market understanding

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segmentation and
market understanding

So you think you know your target audience - so why aren't they buying your product or service? Grow your market share and understanding quick stat by using our powerful approach to drill down into your audience's impulses, needs and behaviours. Convert your customer and drive profits, all at once.

smarter facilities for smarter results.

With a 30-seat CLT in Sydney and state of the art focus group rooms, eye tracking capability, smart walls and physical shelving modules in both Sydney and Melbourne, we can PLAY any way your research demands.

focus group rooms

Our flexible on-site focus group rooms and 3-metre purpose-built screen mean we can easily build the ideal environment for your research needs within the one facility.

CLT

With Australia's largest sensory central location testing facilities and a fully equipped commercial kitchen, we can test everything from fragrances to frozen food in a fun environment - we are called PLAY after all!

eye tracking

Paired with our interactive smart screen, our eye-tracking facilities mean we can recreate a realistic shopping environment to see how your product stacks up on shelf.

you’re in good company.

wool worths
nestle
gbu
unilever
goodman fileder
saputo
purina
bakers-delight
boundary bend limited
remedy
northern-beaches
mars
laureate
kelloggs
gdr-group
frucor
firmenich
endeavour-drinks
dominos
blackmores

enquire today.

as featured in.

inside fmcg
australian foodnews
b&t
food & drinks
food & beverages
marketing
pkn
retail word

PLAY’s no-nonsense approach and ability to quickly get to the heart of the problem makes them the perfect partner for us. They tackle the business issue with methodologies that are spot on for our timeframes and budgets. Recommendations are relevant, actionable and delivered in a way that makes them extremely easy to digest.

NED TESIC, HEAD OF MARKETING
SYDNEY MARKETS