brand and communications.

It doesn't matter how great your product is; if consumers ain't buying your brand, you're in trouble. 

Understanding your brand's perception and positioning among shoppers is key to driving long term success - especially if the market has evolved over time. And while brand trackers have their place, at PLAY we offer a range of innovative approaches to help you carve out your niche.

see our other solutions.

why play with us?

you need to localise a global strategy.

Often, your marketing communication is dictated by a global team with pre-prepared assets. But does it translate to a local market? Through a blend of qual and quant techniques you can refine your messaging to improve perceptions and achieve maximum brand engagement.

you need to identify market opportunities - and threats.

In a fast-moving world, the brand with its finger on the pulse holds all the cards. Using mapping techniques we can uncover competitive advantages to optimise and establish a clear point of desired difference.

you want a powerful communication strategy.

More than ever, consumers expect personalised communication that's tailored to them. But what messages work for which segment? In this deep dive, you'll learn the different life stages of your consumer and the potent brand communications that can trigger purchase.

you want to test your ad campaign.

You've got a fabulous creative agency but want to test a couple of their ideas before committing to a costly campaign? Uncover the creative that consumers respond to positively, explore alternative solutions and discard poor-performing concepts. 

recent PLAYs.

enabling a strategic product call at lightning speed

innovating in a complex category

preventing a costly relaunch misstep

you’re in good company.

wool worths
nestle
gbu
unilever
goodman fileder
saputo
purina
bakers-delight
boundary bend limited
remedy
northern-beaches
mars
laureate
kelloggs
gdr-group
frucor
firmenich
endeavour-drinks
dominos
blackmores

enquire today.

as featured in.

inside fmcg
australian foodnews
b&t
food & drinks
food & beverages
marketing
pkn
retail word