It doesn't matter how great your product is; if consumers ain't buying your brand, you're in trouble.
Understanding your brand's perception and positioning among shoppers is key to driving long term success - especially if the market has evolved over time. And while brand trackers have their place, at PLAY we offer a range of innovative approaches to help you carve out your niche.
Often, your marketing communication is dictated by a global team with pre-prepared assets. But does it translate to a local market? Through a blend of qual and quant techniques you can refine your messaging to improve perceptions and achieve maximum brand engagement.
In a fast-moving world, the brand with its finger on the pulse holds all the cards. Using mapping techniques we can uncover competitive advantages to optimise and establish a clear point of desired difference.
More than ever, consumers expect personalised communication that's tailored to them. But what messages work for which segment? In this deep dive, you'll learn the different life stages of your consumer and the potent brand communications that can trigger purchase.