packaging research.

While the old adage says you should never judge a book by its cover, there's overwhelming evidence to suggest that when it comes to retail, the package is of crucial importance.

But us consumers are fickle beasts. Even if you think you know how a pack will perform, that's no guarantee once on the shelf. Testing your pack design can not only improve the chance of retailers choosing to stock your product, but can give you a distinct advantage when it comes to securing sales.

see our other solutions.

why play with us?

you don't have the budget to test in a supermarket.

Getting research time (and space) in a supermarket or high street retailer is a battle in itself, not to mention costly. Instead, take consumers on a virtual shopping trip using our smart wall and eye-tracking technology. Alternatively, we can even mock up physical supermarket aisles within our facility - just ask for more info!

you're being pushed to get a new pack design out.

Making a radical change to packaging risks breaking continuity with existing customers and this could trigger a decline in market share. To accurately understand the likely impact PLAY can help understand consumer response through fast-tracked monadic research.

your boss wants quantitative insights, not qualitative.

Using our eye-tracking technology we can share technical, quantitative insights on shopper responses to your packaging on shelf and in comparison to competitors.

your pack isn't performing and you're not sure why.

Taking a more holistic look at packaging can be helpful, which is why we offer integrated qualitative packaging exploration. We'll probe deeply into specific elements of your packaging design to isolate what's working, and what isn't, and help you optimise each element.

recent PLAYs.

wild turkey bourbon wins with new pack design

preventing a costly relaunch misstep

innovating in a complex category

you’re in good company.

wool worths
nestle
gbu
unilever
goodman fileder
saputo
purina
bakers-delight
boundary bend limited
remedy
northern-beaches
mars
laureate
kelloggs
gdr-group
frucor
firmenich
endeavour-drinks
dominos
blackmores

enquire today.

as featured in.

inside fmcg
australian foodnews
b&t
food & drinks
food & beverages
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pkn
retail word