product testing.

Let's be honest, launching a new product is one of the most single most terrifying things you can do in business. Perhaps the second scariest thing is changing a product you already have.  So why is history littered with failed products?

At PLAY we reckon product testing to gain not just trial, but also repeat purchase, is one of the most critical steps in the NPD process. We've developed cutting edge techniques and built world-class facilities in Sydney and Melbourne to help you launch with confidence.

We're big supporters of testing your existing products as well to ensure your customers keep coming back. From ingredient substitution, optimisation, and benchmark tests within your category, you'll know exactly which formula is a winner.

see our other solutions.

why play with us?

you need fast feedback on a product.

How do you collate feedback from the various segments of your audience in a clinical, independent way - and quickly? Enter PLAY's nationally representative panel of product testers, managed by the PLAY experts to deliver you timely and actionable insights.

you want 360-degree insights from consumers.

IHUTs are useful for gaining insights from a broad community of shoppers but, when you need unbiased and observational data, you need a central location test. PLAY has its own 30-seat CLT facility for you to gain first-hand feedback from consumers in a controlled environment.

you're not sure which part of your message is resonating.

Product testing isn't just about getting feedback on the product; it's just as important that the claims add up for your consumers, too. In our product clinics, you'll be able to assess your claims against brand associations, and understand which are most effective.

you've got lots of prototype products and you don't know which to prioritise.

It can be dangerous to make decisions about customer experience when different elements have been tested in isolation. Holistic, contextual insights born from integrated market research methods can provide you with a more bullet-proof direction to follow.

recent PLAYs.

how to minimise risk for new product launches

stretching beyond a brand’s heartland

preventing a costly relaunch misstep

you’re in good company.

wool worths
nestle
gbu
unilever
goodman fileder
saputo
purina
bakers-delight
boundary bend limited
remedy
northern-beaches
mars
laureate
kelloggs
gdr-group
frucor
firmenich
endeavour-drinks
dominos
blackmores

enquire today.

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