Let's be honest, launching a new product is one of the most single most terrifying things you can do in business. Perhaps the second scariest thing is changing a product you already have. So why is history littered with failed products?
At PLAY we reckon product testing to gain not just trial, but also repeat purchase, is one of the most critical steps in the NPD process. We've developed cutting edge techniques and built world-class facilities in Sydney and Melbourne to help you launch with confidence.
We're big supporters of testing your existing products as well to ensure your customers keep coming back. From ingredient substitution, optimisation, and benchmark tests within your category, you'll know exactly which formula is a winner.