Segmentation & Understanding

segmentation and market understanding.

To market effectively, you need to first understand who you are marketing to: which customers you can reliably target, how to effectively fine-tune your targeting; how to identify any key drivers and how to determine any barriers.

This is one of our favourite things to do. With a range of innovative techniques and world-class facilities at our fingertips, we'll uncover unique opportunities and improvements to convert your customer and drive profits, all at once.

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why play with us?

you want to convert a new segment of your audience.

Intimately understand the cultural and social trends, behaviours and opportunities of your current customer database - and prioritise where to act next. We'll guide you on the products and advertising you need to optimise in order to grow your desired audience and retain your existing customers.

you want to break into a new market.

If you're thinking of entering a new local or global market but are struggling to understand its nuances, we can help. Our qualitative and quantitative experts use cutting-edge technology, a range of tried and tested techniques and a good measure of common sense to help you understand the most effective opportunities for your brand.

you need a deep dive into a new category - stat.

Our researchers have decades of expertise in everything from toothpaste to technology. Uncover the toplines you need to know and the competitive advantages you can leverage to enter a new category with confidence.

you need to get buy-in from your stakeholders.

Without business support and understanding, customer segmentations are virtually useless. Our segmentations are intuitive and designed to be easily adopted and replicated for ongoing use. We'll get your stakeholders on board upfront so your segmentations become the bread and butter of all your marketing activity.