shopper insights.

Understanding how best to influence customers in their path to purchase is almost impossible without clear insights.

Move forward with clarity, confident in your understanding of your shopper's pre-purchase influences, trip missions, planning process, impulses, triggers switching behaviour and final conversion to purchase through shopper research and insights. 

see our other solutions.

why play with us?

you want to really understand your customers.

When it comes to understanding your customers' behaviour, you need insight and implication, not just information. We'll pinpoint their core considerations, the key triggers and barriers, and share how to influence their purchase.

you're not sure what's working.

By observing shoppers on their natural shopping journey, you'll learn what drives conversion, from click to cart, store to aisle, to shelf to basket. Using in-store and online observation, interviews and eye-tracking, you'll build a multidimensional view of the behaviour and the influences that drive their purchase decision.

you want to stand out.

Where is the best shelf location for your brand? How effective is your packaging or point of sale materials in capturing shoppers' attention? Gain powerful insights and recommendations to help ensure your products are displayed in the best possible way. 

you want to experiment (without blowing the brand).

From pilot testing in real stores to using our virtual simulated store, you can evaluate product changes before risking the brand on a costly launch.

recent PLAYs.

innovating in a complex category

stretching beyond a brand’s heartland

preventing a costly relaunch misstep

you’re in good company.

wool worths
nestle
gbu
unilever
goodman fileder
saputo
purina
bakers-delight
boundary bend limited
remedy
northern-beaches
mars
laureate
kelloggs
gdr-group
frucor
firmenich
endeavour-drinks
dominos
blackmores

enquire today.

as featured in.

inside fmcg
australian foodnews
b&t
food & drinks
food & beverages
marketing
pkn
retail word