supercharged start-up solutions

hear the voice of the consumer

What's the first step to a great sales or investment case? Well, it's a tricky process made a whole lot easier by having the ability to back your idea or product with the voice of the consumer.

Through our use of video, we are able to bring you fast, engaging and cost-effective feedback. This method allows flexible, deep and REAL insight into people's lives (read more on the benefits HERE).


Want to see for yourself? Check out how we used video feedback for Freedom Fields after the launch of their plant-based meat product (Minced) in Woolworths. Hit the PLAY button below!

real shoppers, real opinions


streamlined video insights

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see what works with real consumers

put your best foot forward

And we don't stop there! Should things progress or your needs change, we've got you covered with a whole suite of standardised insights tools. These solutions start at just $5k, including: 


- Idea filtering

- Concept Testing

- Concept Refinement

 want to press PLAY?

Get in touch: 02 8097 0200 |





get kick-started

You might also be interested to know that, as a start-up, you have access to various Government grants and the benefit of our partnership with Monash Food Innovation Centre. Together, we'll make sure your business gets off to a flying start.


We've given market research a lean, mean makeover just for entrepreneurial businesses like YOURS. Still need convincing? Let's bust those research myths that you've been wondering about...


doesn't kill
good ideas

We offer solutions which look at both BROAD consumer appeal and opportunity NICHES. If your big idea resonates; we'll dig deep into exactly who, how, what, why, when, where... you get the picture!

is not just
for big biz

Here's to the small and nimble! We have put together (with great love and care) a whole host of standardised options which produce hugely cost-effective insights. Small investment, big results!

doesn't need
to be slow

We find hanging around just as boring as you do! Our highly structured products and programmes are specially designed to produce ultra fast results.

government grants
aren't just
for academics

Check out the range of Government grants available for SMEs. Pssst... we can help! Contact us to find out more about how it works and how to get started.

you're in good

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“PLAY have shown a strong understanding of research approaches, consumer brands and the FMCG categories we operate in. They have successfully turned around fast research projects as required but they have also challenged us and worked in partnership on a number of more strategic challenges.”

Mark Whitby, Regional Consumer Market Insight Manager,

“PLAY’s no-nonsense approach and ability to quickly get to the heart of the problem makes them the perfect partner for us. They tackle the business issue with methodologies that are spot on for our timeframes and budgets. Recommendations are relevant, actionable and delivered in a way that makes them extremely easy to digest.”

Ned Tesic, Head of Marketing,
Sydney Markets

“PLAY’s ability to simplify what is sometimes a complex innovation research process worked perfectly. They approached the challenge efficiently, and quickly identified how the new packaging would deliver against our brand’s KPIs, and where there were opportunities to optimise the new designs further.”

Michael Sergeant, Group Marketing Manager,
Campari Asia Pacific

"Play is my go-to market research agency because of their can-do attitude, their willingness to try something new, their continual strive for the best technology and products as well as their sharp, concise, insightful reporting. They are fun to work and play with."

Alison Turner, Quantitative Research Manager,

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