Knowledge Hub - PLAY MR

trends:
reaching new highs - Australia's cannbis industry report.

Australia's cannabis industry is set to explode as legislation catches up to consumer demand.

Find out how brands can maximise this smokin' opportunity.

retail:
does Amazon spell the end for Coles and Woolies?

In this free report, we examine whether the rise (and rise!) of Amazon signals the end for Coles and Woolworths. The answer might surprise you...

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product:
connecting with consumers - it's only natural

Get your hands on PLAY's 2018 AIFST presentation content.

Explore the rapidly growing “naturals” market as we get to the bottom of what exactly “natural” means to Australians. Discover driving factors at the heart of this lifestyle shift and find out how the food industry can adapt to succeed.

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innovation:
making innovation happen

PLAY teamed up with Monash Food Innovation to bring you this white paper on all things FMCG innovation.

We dig into the innovation problems facing the industry, why we need to 'rethink innovation', as well as how to create an end-to-end process which facilitates product renovation and enables true innovation.

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innovation:
harnessing the consumer perspective

Got a creative idea? Read our quick guide to find out how to incorporate the consumer perspective early on in the innovation process, and avoid many of the pitfalls that lead to resources being plunged into product launches that fail.

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market
understanding:
a segment profile
done right

To market effectively, you need to first understand who you are marketing to.

See through our 'foodie traveller' infographic, how you can succinctly and beautifully bring your segment profile to life.

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driving brand growth:
the secrets every marketer needs to know

Distilled and ready for you: some of the most interesting ideas that have arisen in the insights and marketing community in recent years.

These learnings are relevant for anyone who gets to influence FMCG brand growth, but also highly applicable across other industries. Download now to get the secrets...

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product research:
is an in-home usage test the answer?

Is it time to consider in-home usage testing as an alternative to traditional CLTs? Wondering what key benefits IHUTS bring to the table, and when they are appropriate to use? This is the guide you need.

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actionable insights:
beyond the buzzword

What's the real difference between a finding and an insight? Discover how to identify insights that drive business growth.

We've included our 5 top tips and key questions to ask to help you hit the marketing jackpot.

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packaging:
the silent salesman

Thinking of a packaging redesign? Embarking on a new packaging design can be fraught with dangers and pitfalls.

Let PLAY's experts guide you to make objective, intelligent decisions based on real shopper scenarios.

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packaging:
mind hack your shopper

PLAY explores the mind of the shopper in a retail environment, with a focus on packaging.

EXCLUSIVE interview content with industry experts. Important academic thinking and findings which apply to the retail environment. Real-world examples and practical tips for marketers.

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brand:
7 key influences for brand growth

Enjoy an all-access pass to our presentation, '7 of the most influential consumer research findings to consider when planning for brand growth'.

Ideas which are fundamentally changing the approach many businesses take when creating strategies for brand growth. You don't want to miss this.

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resources

trends:
reaching new highs - Australia's cannbis industry report.

retail:
does Amazon spell the end for Coles and Woolies?