Each member of PLAY’s team has more than a decade of research experience.
That’s a lot of research know-how stored in our little grey cells! Being the generous
sorts that we are, we share our smarts in our Knowledge Hub, your go-to resource for
the latest research-y insights, how-tos and techniques.
Whether you conduct them online or face-to-face, innovation sprints are a potent tool to fast track innovation in a way that suits your team, timeline and budget.
Get a glimpse into the process of developing a new product through innovation sprints.
If you're looking for some hints to minimise your brand's environmental footprint, look no further.
Learn about the growing sustainable packaging market, our predictions, growth drivers and quick tips for achieving success.
In this important report we examine the critical role of research in creating a powerful brand and share the best ways to uncover consumer truths - and act on them.
Australia's cannabis industry is set to explode as legislation catches up to consumer demand.
Find out how brands can maximise this smokin' opportunity.
In this free report, we examine whether the rise of Amazon signals the supermarkets as we know them, namely Coles and Woolworths.
The answer might surprise you...
Explore the rapidly growing naturals market as we get to the bottom of what exactly 'natural' means to Australians.
Discover driving factors at the heart of this lifestyle shift and find out how the food industry can adapt to succeed.
We dig into the innovation problems facing the industry, why we think we need to 'rethink innovation', as well as how to create an end-to-end process which facilitates product renovation and enables true innovation.
Got a creative idea?
Read our quick guide to incorporate the consumer perspective early on in the innovation process and avoid many of the pitfalls that lead to resources being plunged into failed product launches.
To market effectively, you need to understand exactly who you're marketing to.
Check out our infographic to see how you can bring your segment profile to life in a succinct way.
Want to know some of the most interesting ideas that have come from the insights and marketing community?
We've pulled together a summary of our favourites to help kickstart your brand growth.
Not all generations are created equal when it comes to marketing messages. In fact, quite the opposite.
In this report, we examine where your brand needs to be to capture your whole audience's attention - from gen z all the way to baby boomers.
What's the real difference between a finding and an insight? And how do you use an insight to drive business growth?
Check out our top 5 tips to nailing an actionable insight and the key questions you should be asking to help you hit the marketing jackpot.