sharing the love.

Each member of PLAY’s team has more than a decade of research experience.
That’s a lot of research know-how stored in our little grey cells! Being the generous
sorts that we are, we share our smarts in our Knowledge Hub, your go-to resource for
the latest research-y insights, how-tos and techniques.

watch innovation sprints in action

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watch innovation sprints in action

Whether you conduct them online or face-to-face, innovation sprints are a potent tool to fast track innovation in a way that suits your team, timeline and budget.

Get a glimpse into the process of developing a new product through innovation sprints.

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unpacked:
sustainable
packaging trends

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unpacked: sustainable packaging trends

If you're looking for some hints to minimise your brand's environmental footprint, look no further.

Learn about the growing sustainable packaging market, our predictions, growth drivers and quick tips for achieving success.

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how to build
a powerful
brand

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how to build a powerful brand

In this important report we examine the critical role of research in creating a powerful brand and share the best ways to uncover consumer truths - and act on them.

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reaching new highs
- Australia’s cannabis
industry report.

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reaching new highs- Australia’s cannabis industry report.

Australia's cannabis industry is set to explode as legislation catches up to consumer demand.

Find out how brands can maximise this smokin' opportunity.

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does Amazon spell the
end for Coles
and Woolies?

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does Amazon spell the end for Coles and Woolies?

In this free report, we examine whether the rise of Amazon signals the supermarkets as we know them, namely Coles and Woolworths. 

The answer might surprise you...

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connecting with
consumers - it’s
only natural

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connecting with consumers - it’s only natural

Explore the rapidly growing naturals market as we get to the bottom of what exactly 'natural' means to Australians.

Discover driving factors at the heart of this lifestyle shift and find out how the food industry can adapt to succeed.

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making innovation
happen

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making innovation happen

We dig into the innovation problems facing the industry, why we think we need to 'rethink innovation', as well as how to create an end-to-end process which facilitates product renovation and enables true innovation.

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innovation:
harnessing the
consumer perspective

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innovation: harnessing the consumer perspective

Got a creative idea?

Read our quick guide to incorporate the consumer perspective early on in the innovation process and avoid many of the pitfalls that lead to resources being plunged into failed product launches.

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market
understanding:
a segment profile
done right

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market understanding: a segment profile done right

To market effectively, you need to understand exactly who you're marketing to.

Check out our infographic to see how you can bring your segment profile to life in a succinct way.

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driving brand
growth: the secrets
every marketer needs
to know

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driving brand growth: the secrets every marketer needs to know

Want to know some of the most interesting ideas that have come from the insights and marketing community?

We've pulled together a summary of our favourites to help kickstart your brand growth.

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gen z to boomers:
how to market to
any age

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gen z to boomers: how to market to any age

Not all generations are created equal when it comes to marketing messages. In fact, quite the opposite.

In this report, we examine where your brand needs to be to capture your whole audience's attention - from gen z all the way to baby boomers.

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actionable insights:
beyond the
buzzword

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actionable insights: beyond the buzzword

What's the real difference between a finding and an insight? And how do you use an insight to drive business growth?

Check out our top 5 tips to nailing an actionable insight and the key questions you should be asking to help you hit the marketing jackpot.

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discover more.

from the bare basics to
breakthrough trends,
we’ve got it covered.

get a glimpse of our proven
approach at play.

you’re in good company.

wool worths
nestle
unilever
gbu
goodman fileder
saputo
purina
bakers-delight
boundary bend limited
remedy
p&g
northern-beaches
mars
laureate
kelloggs
gdr-group
frucor
firmenich
endeavour-drinks
dominos
blackmores

enquire today.

as featured in.

inside fmcg
australian foodnews
b&t
food & drinks
food & beverages
marketing
pkn
retail word

PLAY’s no-nonsense approach and ability to quickly get to the heart of the problem makes them the perfect partner for us. They tackle the business issue with methodologies that are spot on for our timeframes and budgets. Recommendations are relevant, actionable and delivered in a way that makes them extremely easy to digest.

NED TESIC, HEAD OF MARKETING
SYDNEY MARKETS
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