what can we do for you.

innovation sprints

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innovation sprints

Using cutting edge technology, facilities and research techniques, we'll accelerate your NPD process and iterate in real-time to deliver recommendations you can immediately action. Designed to 'WOW' your stakeholders and quickly uncover if your new product is ready to be polished or needs a rethink... right alongside your team!

the kickstart

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the kickstart

So, you have all the data and insights you need to gear up for that exciting next level of innovation. Or you may be starting from scratch and need to understand the 'lay of the land' to determine where the sweet spots are. Either way, we'll help you distil what you already know and identify what you need to know to accelerate the next phase of your growth journey.

pre-launch proof

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pre-launch proof

Time to review your entire product and tweak tweak tweak. To help build a bulletproof business case for launch, we'll assess everything from concept to packaging and product, to potential audiences and identify any opportunities you may be missing - all under one high-tech roof. We'll give you a 360-degree perspective backed by your consumers, packaged up into sharp, shareable insights and recommendations.

why PLAY with us?

get nimble solutions to
insights you can trust.

Don’t settle for lazy bog-standard solutions.
We create custom research that meets your
needs (and your budget).

concise insights that are short,
sharp and shareable.

Confidently back your next move with
actionable insights that really wow your team.

get help with fast,
sticky innovation.

Get the jump on your competitors. Accelerate
innovation and de-risk your launch, renovation
or a reposition with leading edge research
techniques and tools.

case study: innovating in a complex category

Find out how we helped a liquor manufacturer safeguard their brand and test the consumer response to changing their key product's formulation.

PLAY’s no-nonsense approach and ability to quickly get to the heart of the problem makes them the perfect partner for us. They tackle the business issue with methodologies that are spot on for our timeframes and budgets. Recommendations are relevant, actionable and delivered in a way that makes them extremely easy to digest.

NED TESIC, HEAD OF MARKETING
SYDNEY MARKETS

PLAY perspectives.

watch innovation sprints in action

why we believe in partnerships not projects

how to build
a powerful brand

you’re in good company.

wool worths
nestle
gbu
unilever
goodman fileder
saputo
purina
bakers-delight
boundary bend limited
remedy
northern-beaches
mars
laureate
kelloggs
gdr-group
frucor
firmenich
endeavour-drinks
dominos
blackmores

enquire today.

as featured in

inside fmcg
australian foodnews
b&t
food & drinks
food & beverages
marketing
pkn
retail word