sign up

Subscribe to Email Updates

the biggest alcohol trends for 2020

the biggest alcohol trends for 2020

​​​Alcohol is a controversial topic in today’s world. While many of us are still fond of a nice, high-quality tipple, the global “wellness” trend has ...

Read More

reaching new highs: Australia’s cannabis industry

reaching new highs: Australia’s cannabis industry

If you aren’t already, then it’s high time you get to grips with the controversial cannabis legalisation and innovation that’s taking place in Austral...

Read More

2020 toy and gaming trends report

2020 toy and gaming trends report

Good news, people: It turns out, the world still likes to PLAY! Discover the growing global toys and gaming market trends for 2020, including industry...

Read More

5 ways to deliver sensory research (without blowing the budget)

5 ways to deliver sensory research (without blowing the budget)

 

Read More

5 top tips for a successful seasonal pack promotion

5 top tips for a successful seasonal pack promotion

Over the years we've worked with hundreds of brands to launch seasonal products and packs and we've picked up a fair few pointers along the way.

Read More

how to combine shopper and consumer research for awesome results

how to combine shopper and consumer research for awesome results

Let’s face it. People are demanding. They want brands to recognise their needs, frustrations, fears and goals (without coming across like a stalker!)....

Read More

how to build a sensory story at the largest CLT facility in Australia

how to build a sensory story at the largest CLT facility in Australia

Have you heard? The PLAY team are officially the proud designers and owners of the largest sensory CLT facilities in Australia! Yep, it's true - we do...

Read More

3 important ways consumer insights can combat Big Data

3 important ways consumer insights can combat Big Data

While many of us still are wrapping our head around the possibilities of Big Data in our business, the major retailers are using its full potential to...

Read More

shopper research: optimise path to purchase and protect your margins

shopper research: optimise path to purchase and protect your margins

There are many amazing brands out there that people seem to love, but somehow the sales data doesn't seem to match up. Why is this the case? As buyer ...

Read More

meet the new technology transforming shopper research

meet the new technology transforming shopper research

Let’s face it, we all judge books by their covers, which is why we invest so much time and resource in nailing our packaging. The key to getting packa...

Read More

say "G'Day" to PLAY MR's new MD

say "G'Day" to PLAY MR's new MD

We’re a close-knit team at PLAY MR, and nothing warms the cockles of our hearts more than seeing each other succeed. So, we couldn’t be prouder to ann...

Read More

why slow economic times propel creative thinking

why slow economic times propel creative thinking

Australia is in recession. This might seem like a bit of a doom and gloom situation, but the PLAY team are ALWAYS looking on the bright side - and for...

Read More

trend highlights: what's hot in consumer land right now?

trend highlights: what's hot in consumer land right now?

  This is your perfect coffee break roundup of the most important consumer trends in Australia right now. We've pulled together five trends we KEEP se...

Read More

why mini in-home usage trackers should be in your budget

why mini in-home usage trackers should be in your budget

 

Read More

Gen Z vs. Millennials: 6 ways they’re different

Gen Z vs. Millennials: 6 ways they’re different

 

Read More

sustainability: getting the green light from consumers

sustainability: getting the green light from consumers

  You're already well aware that global warming is a huge problem and a worldwide hot topic, but do you know how your consumers really feel about prot...

Read More

retail trends: the rise of gaming in Australia

retail trends: the rise of gaming in Australia

It seems the world will never tire of PLAY… and why would they ;)? Before you say it - no, this trend isn’t limited to children. Case in point: Candy ...

Read More

how to effectively present and share insights within your organisation

how to effectively present and share insights within your organisation

  Isn’t this the part we’re all waiting for? Sharing the precious, powerful insights that you’ve worked tirelessly to uncover with the rest of your or...

Read More

FMCG news: Woolworths debuts sustainability & health-focused concept store

FMCG news: Woolworths debuts sustainability & health-focused concept store

Did you get the chance to read our review of Woolworths' updated and truly consumer-centric store in Marrickville (Sydney), last year? Click here if y...

Read More

FMCG news: top 10 food trends for 2019

FMCG news: top 10 food trends for 2019

The PLAY team LOVE all things FMCG and are dedicated to keeping your fingers on the pulse of Australian consumers, so we’ve put together 10 of the top...

Read More

FMCG research: achieving fast-track sensory analysis with Product Clinics

FMCG research: achieving fast-track sensory analysis with Product Clinics

Think different. Make it happen. PLAY. That’s how we do things around here. In the spirit of this message, we thought we’d introduce you to a product ...

Read More

FMCG trends: how to get your product into consumers' healthy routines

FMCG trends: how to get your product into consumers' healthy routines

  Healthy daily routines are certainly a big part of today’s wellness movement but are people all talk, or are they really putting these concepts into...

Read More

retail trends: how 3 industry giants are shaking up the in-store shopping experience

retail trends: how 3 industry giants are shaking up the in-store shopping experience

  Despite ongoing murmurings and dramatic news flashes about bricks-and-mortar going out of business amidst the rise of e-commerce, there are some com...

Read More

retail trends: getting into the online shopper's basket

retail trends: getting into the online shopper's basket

It’s official: online is the fastest growing retail channel in Australia. According to Macquarie Bank, a whopping 60% of total retail sales in Austral...

Read More

FMCG trends: connecting with your consumers - it's only natural

FMCG trends: connecting with your consumers - it's only natural

Australian grocery growth is at its lowest in twenty years. However, some categories and brands are winning despite challenging market conditions.   N...

Read More

FMCG trends: the future of soft drinks

FMCG trends: the future of soft drinks

  Price, convenience and taste are arguably the most important drivers for an industry like soft drinks, right?   Wrong.   Our recent research into th...

Read More

video: the benefits of making market research more human

video: the benefits of making market research more human

This week's blog is pretty exciting. We're talking innovation in FMCG. We're talking consumer-centricity in research. We're talking about how to make ...

Read More

concept testing: the basics

concept testing: the basics

Does the term 'concept testing' sound a bit confusing or airy fairy? If you need clarity on how a concept test can help with product development or th...

Read More

sensory research: back to basics

sensory research: back to basics

Baffled or bored by the science-y connotations of the term 'sensory research'? We get it. That's why we're diving into the subject in classic PLAY sty...

Read More

alcohol trends: tapping into health conscious drinkers

alcohol trends: tapping into health conscious drinkers

More fun, less guilt…   As many Australians choose to reduce their alcohol consumption, or even go teetotal for the sake of their health; how can alco...

Read More

innovation research: consumer-led product design

innovation research: consumer-led product design

Innovation is super technical, costly and intimidating, right? After all, there are numerous scary-sounding steps between initial idea generation and ...

Read More

packaging research: back to basics

packaging research: back to basics

At PLAY we've seen time and time again how packaging can be one of the most powerful and valuable consumer touchpoints. However, packaging research an...

Read More

FMCG trends: the rise of innovative niche 'wellcare' players

FMCG trends: the rise of innovative niche 'wellcare' players

The FMCG landscape is changing. As health and wellness becomes more of a priority to consumers, the lines are blurring between the domains of consumer...

Read More

FMCG trends: adapting to an older market

FMCG trends: adapting to an older market

Brands today are often guilty of focusing too much attention on the younger generation - the group of consumers typically seen as more 'glamorous' for...

Read More

FMCG research: rethinking innovation

FMCG research: rethinking innovation

Populating the pipeline for the future is an ongoing challenge in FMCG. It’s time to unite foresight, insight, science and technology in order to brin...

Read More

retail trends: what does personal customer service mean today?

retail trends: what does personal customer service mean today?

  Personalisation is everywhere in retail today. The pressure is on for retailers to operate with a multi-faceted 'omni-channel mix' of different onli...

Read More

shopper research: made in Australia - does anyone really care?

shopper research: made in Australia - does anyone really care?

Today it is easier (and often cheaper) than ever before to buy international goods both online and in-store. Faced with endless choices and options, d...

Read More

FMCG trends: the snacking revolution

FMCG trends: the snacking revolution

  Snacking has long been a part of most people’s daily lives. The biscuit-in-tea-dunkers. The hummus and carrot stick chompers. The 3pm Coca-Cola guzz...

Read More

shopper trends: the changing ethnic face of Australia

shopper trends: the changing ethnic face of Australia

The latest census found that only slightly more than half of Australia’s residents today have two Australian-born parents and more than one in four Au...

Read More

the PLAY way to partnerships

the PLAY way to partnerships

"Alone we can do so little; together we can do so much." Helen Keller.   As it’s Valentine’s Day today, we thought it fitting to share something which...

Read More

retail trends: leveraging the Chinese 'daigou' shopper opportunity

retail trends: leveraging the Chinese 'daigou' shopper opportunity

Australian goods are hot property for Chinese consumers, as growing concerns around product safety and counterfeit items have reduced trust in Chinese...

Read More

FMCG trends: adapting to plant-based consumer demand

FMCG trends: adapting to plant-based consumer demand

Launched in the UK in 2014, Veganuary “is a global charity that encourages people to try vegan for January”.

Read More

retail trends: toys and games in 2018

retail trends: toys and games in 2018

The toys and games industry is in a constant state of flux, with manufacturers and retailers striving to find new ways to entertain and educate their ...

Read More

top 3 food & beverage trends for 2018

top 3 food & beverage trends for 2018

Amongst the growth of e-commerce and an increasingly ‘customer-first’ in-store experience, consumers today are shopping categories and channels like n...

Read More

is seasonal packaging worth it?

is seasonal packaging worth it?

In a bid to boost sales and stay relevant, brands are investing more and more in creating seasonal packaging, costing them time, money and lots of cre...

Read More

Woolworths: reinventing the grocery shopping experience

Woolworths: reinventing the grocery shopping experience

There's a real and palpable concern among bricks-and-mortar retailers that the Australian public, seduced by the likes of Amazon, is eschewing traditi...

Read More

pricing research: psychological barriers and the FMCG approach

pricing research: psychological barriers and the FMCG approach

  Is it just me, or does a $5 coffee irritate you too? It's that little bit too expensive to swallow, right? Or how about the other way around... does...

Read More

shopper research: social influencers and purchase decisions

shopper research: social influencers and purchase decisions

Consumers are 71 per cent more likely to make a purchase based on social media referrals and according to the PwC Total Retail Survey, 45 per cent of ...

Read More

packaging research: the e-commerce difference

packaging research: the e-commerce difference

E-commerce has shifted the way that people shop and overhauled the customer journey we once knew so well.

Read More

shopper research: applying semiotics for packaging success

shopper research: applying semiotics for packaging success

  “Large corporations have been built with the aid of effective symbolism of imagery and colour. Colours and images with favourable symbolism promote ...

Read More

shopper research: how fear influences purchase decisions

shopper research: how fear influences purchase decisions

In the past, when someone was out in the wild being chased by tigers, fear caused a ‘fight or flight’ response. In today’s society, fear leads us to p...

Read More

shopper research: colour psychology in packaging

shopper research: colour psychology in packaging

In today’s cluttered and saturated retail environment, there are endless factors which come into play for consumers when making purchase decisions. Vi...

Read More

product testing: what is ABC testing?

product testing: what is ABC testing?

Have you ever been drawn to some fancy-looking packaging or heard about a jazzy new concept, but then found that the sensory experience is a total let...

Read More

shopper research: packaging - mind hack your shopper

shopper research: packaging - mind hack your shopper

Do you understand your shopper's mind enough to influence that final purchase decision? In this post, PLAY researcher, Dr. Klara Bruveris, explores th...

Read More

product testing: is an in-home usage test the solution?

product testing: is an in-home usage test the solution?

Let’s face it; product testing, sometimes known as sensory testing, in Australia can be hugely expensive. It’s easy for companies to burn through thei...

Read More

product development: how can rapid sensory profiling help you?

product development: how can rapid sensory profiling help you?

PLAY's sensory specialist, Becky Tait, discusses how global FMCG brands are learning from niche start-ups and accelerating the product development pro...

Read More

shopper research: the paradox of choice

shopper research: the paradox of choice

Today’s shoppers are overwhelmed by choice. In a world fixated on freedom of choice, we have ended up with a severe case of ‘analysis paralysis’. Bran...

Read More

market segmentation: the Millennial mishap

market segmentation: the Millennial mishap

There may be some debate about the exact definition of Millennials, but there’s no denying that they're a prominent feature in cultural and economic c...

Read More

the beginner's guide to: animated concept testing

the beginner's guide to: animated concept testing

So you’ve got an awesome new concept and there’s nothing like it on the market. Of course once it’s created everyone will ‘get’ it, but how do you ens...

Read More

co-creation: the secret to better packaging design

co-creation: the secret to better packaging design

Co-creation is one of the best ways to engage customers. With social media playing such a huge part in our daily lives, it’s now second nature to want...

Read More

packaging matters: new 'country of origin' food labels

packaging matters: new 'country of origin' food labels

Shoppers today pay more attention to food labelling than ever before. More of us want to know exactly what’s in our food and where it has come from. A...

Read More

naming research: is your brand name easy to digest?

naming research: is your brand name easy to digest?

You’ve worked hard to produce a fabulous new food or drink product, but what should you call it? Choosing the right name could make or break your prod...

Read More

food trends: the reduced sugar rush

food trends: the reduced sugar rush

At one time it was carbs, then it was fat but sugar is the biggest public enemy of the moment.  Google searches for “low-sugar” diets are over-taking ...

Read More

chocolate trends: a sweet or sticky situation?

chocolate trends: a sweet or sticky situation?

Aside from the totally acceptable Easter blip (I’m currently polishing off a Lindt bunny), research shows that more of us are trying to eat healthier ...

Read More

FMCG news: plastic (not so) fantastic

FMCG news: plastic (not so) fantastic

A routine part of many Australians’ shopping trips, plastic bags are used for an average of just 12 minutes. Insignificant items, right? Not quite…

Read More

it's 'go time' for convenience retailers

it's 'go time' for convenience retailers

The Australian convenience industry grew at 4.5% in 2016, and is currently an $8.3 billion industry, according to the AACS State of the Industry Repor...

Read More

online qual research: context collapse

online qual research: context collapse

What is context collapse and why should you care? Read on to find out how to better garner insights from online qual. Dr. Klara Bruveris, one of PLAY'...

Read More
get the playbook

packaging: the silent salesman

 

Packaging is arguably the most valuable consumer touchpoint; after all, we all judge books by their covers.

 

The risks of poor packaging design are huge, and customer alienation can lead to severe losses in sales.

 

Do you understand the mind of your shopper, and what leads them to purchase? Packaging research is the essential first step in the pack design (or redesign) process.

 

Download our 8 top tips to help you navigate the difficult journey, maximise opportunities and avoid the common pitfalls.

 

Download Today

sign up

Subscribe to Email Updates

you may also enjoy

make a play today

MAKE AN ENQUIRY

P 02 80970200  |  E hello@playmr.com.au

DOWNLOAD THE PACKAGING PLAYBOOK