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Andrew Turner

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Posts by Andrew Turner

why now is the ideal time to innovate

why now is the ideal time to innovate

As we write to you from our kitchen tables and home ‘offices’, it seems like an understatement to say that our worlds have changed dramatically in the...

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3 ways sensory research safeguards success

3 ways sensory research safeguards success

At PLAY, we’re huge fans of helping you uncover the right insights to drive innovation. One of our many specialties is reviewing and ‘renovating’ exis...

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3 important ways consumer insights can combat Big Data

3 important ways consumer insights can combat Big Data

While many of us still are wrapping our head around the possibilities of Big Data in our business, the major retailers are using its full potential to...

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why mini in-home usage trackers should be in your budget

why mini in-home usage trackers should be in your budget

 

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get the playbook

packaging: the silent salesman

 

Packaging is arguably the most valuable consumer touchpoint; after all, we all judge books by their covers.

 

The risks of poor packaging design are huge, and customer alienation can lead to severe losses in sales.

 

Do you understand the mind of your shopper, and what leads them to purchase? Packaging research is the essential first step in the pack design (or redesign) process.

 

Download our 8 top tips to help you navigate the difficult journey, maximise opportunities and avoid the common pitfalls.

 

Download Today

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